|By Business Wire||
|May 20, 2014 07:04 AM EDT||
Veeva Systems and Symphony Health Solutions today announced their intent to partner to make it fast and easy for life sciences companies to use the combination of Veeva’s rich healthcare professional (HCP) and healthcare organization (HCO) data with Symphony Health Solutions’ leading performance data and analytical insights.
Life sciences companies today shoulder the burden of integrating customer and performance data. They use a wide variety of demographic information in their attempts to match customers with their corresponding prescriber transactions. This process requires significant time and effort that, with inaccurate or incomplete data, can lead to errors and delayed access to critical business information.
To address this problem, Veeva Systems and Symphony Health Solutions are pre-aligning Veeva Network’s customer master and Symphony Health Solutions’ prescriber datasets. Unique identifiers from each company will be embedded in both datasets to provide a seamless, efficient, and accurate match.
“This partnership will enable our common customers to more effectively and efficiently leverage Veeva Network’s customer master solution with our Integrated Dataverse™ performance data," stated Neal Bibeau, CEO, Symphony Health Solutions. "Together, we will make it easier for clients to gain faster access to performance data and analytical insights to help drive their business."
Veeva Network is a customer master solution that includes cloud software and reference data for healthcare practitioners and organizations. Network is seamlessly integrated with Veeva CRM, giving commercial teams access to customer data anytime, anywhere, and from any device.
“By coming together and aligning our datasets, we are breaking down industry barriers for our joint customers,” said Peter Gassner, CEO, Veeva Systems. “We are eliminating their time, effort, and expense to deliver the complete and accurate information needed to optimize their commercial operations.”
Veeva Network customer master pre-mapped with Symphony Health Solutions data is planned for general availability in Q3 2014.
About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 190 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit www.veeva.com.
About Symphony Health Solutions
Symphony Health Solutions is a leading provider of high-value data, analytics, technology solutions and actionable insights for healthcare and life sciences manufacturers, payers and providers. The company helps clients drive revenue growth and commercial effectiveness, while adapting to the transformation of the healthcare ecosystem, by integrating a broad set of patient, prescriber, payer and clinical data together with primary and secondary health research, analytics and consulting. Symphony delivers a comprehensive perspective on the real dynamics that drive business in the healthcare and life sciences markets. For more information, visit www.symphonyhealth.com.
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