|By Marketwired .||
|May 20, 2014 10:45 AM EDT||
BALTIMORE, MD -- (Marketwired) -- 05/20/14 -- Harvey & Daughters, a top brand activation agency, today announced it officially changed the firm's name to Harvey. The change is part of a planned evolution to respond to the shifting shopper marketing landscape. The new name honors the firm's legacy working with brands like COVERGIRL and McCormick while also opening new opportunities to engage with consumers who shop in a non-linear fashion.
Once considered a relatively tactical and straightforward part of the marketing mix, retail brand activation in today's complicated, multi-faceted buying environment is now among the fastest growing and most desirable disciplines. Over the past two years, Harvey more than doubled its staff to nearly 40 people. The company's revenue increased by 33 percent in 2012 and by nearly 50 percent in 2013 due to the agency's expanded strategic and digital capabilities.
"Our three decade history in shopper marketing and the recent expansion of our team positions us well for a new reality where the consumer accesses a brand through multiple channels," said Kathy Harvey, president of Harvey. "We've always stayed one step ahead of the retail curve and it's incredibly exciting to see our category recognized as one of the biggest opportunities in building customer value."
In addition to its core services, such as package design and in-store marketing, Harvey makes shopping rewarding and seamless for consumers shopping for products on shelves, on premise and online through digital brand strategy, shopper research (in person and online), interactive, social media engagement, mobile and video content.
Among Harvey's long-tenured clients are COVERGIRL, Manischewitz, McCormick, Phillips Seafood, Goetze's Candy and H&S Bakeries. More recent wins include Glory Days Grill and Flying Dog Brewery. Additionally, Harvey partners with every major retailer in the grocery, drugstore, warehouse, and home improvement categories and helps clients influence these retailers.
"The explosion of online, mobile and e-commerce in addition to brick and mortar stores makes it more important than ever to deliver a consistent brand experience," said Diane Lonsdale, senior vice president of Harvey. "As the buying process has gotten more complex, we've become increasingly strategic and more focused on digital to develop programs that deliver results."
Harvey is an award-winning, Baltimore-based, brand activation agency that engages consumers as they shop. For nearly 30 years, Harvey (formerly Harvey & Daughters) has taken a holistic approach to shopper marketing. Today Harvey bridges its in-store shopper heritage into the digital environment, creating one seamless omnichannel brand experience for the customer. Leading brands, including COVERGIRL, McCormick, and Manischewitz trust the agency to deliver programs that drive results. The firm is on track to become the largest brand activation agency in the mid Atlantic. The Baltimore Business Journal has recognized Harvey as one of the fastest-growing woman-owned businesses in Baltimore and one of the fastest-growing private companies in Greater Baltimore. For more, visit us online, on Facebook, or call 410-771-5566.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 06:00 PM EST Reads: 1,058
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 18, 2014 05:45 PM EST Reads: 774
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 02:30 PM EST Reads: 765
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 18, 2014 02:00 PM EST Reads: 821
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Dec. 18, 2014 12:00 PM EST Reads: 977
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 11:30 AM EST Reads: 844
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 18, 2014 11:00 AM EST Reads: 2,095
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 18, 2014 10:30 AM EST Reads: 1,828
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 18, 2014 10:30 AM EST Reads: 2,228
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 18, 2014 10:30 AM EST Reads: 1,780
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 18, 2014 10:15 AM EST Reads: 2,059
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 18, 2014 10:00 AM EST Reads: 1,872
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 10:00 AM EST Reads: 1,818
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 18, 2014 10:00 AM EST Reads: 1,625