SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Reverb Introduces News Discovery App for iPhone and iPod touch

Reverb Technologies announced that its digital discovery app is now available for iPhone and iPod touch. Reverb’s content discovery platform excels at predicting a user’s interests – and, more importantly, intent – and recommends related and personalized content based on reading habits. In fact, a user is eight times more likely to read an article recommended by Reverb compared with suggestions from other news apps or sites.

“We take an entirely different approach to news discovery to deliver the most effortless and personal reading experience on a smartphone or tablet,” said Tony Tam, CEO and technical co-founder of Reverb Technologies. “Unlike a channel-based, popularity-driven approach that filters out information, Reverb gathers content from thousands of trusted sources to capture what is interesting and important for each reader, including news, long-form content, long-tail articles and links shared on a person’s social feeds.”

The new Reverb for iPhone app organizes news by topic in a vertical “word wall” in three distinct views for easy browsing and fast navigation:

  • Top News: highlights the most current news and ideas trending around the world from trustworthy and popular sites
  • My News: Adapts in “real-time” to what you read in the app to deliver more of what you are interested in
  • Social News: aggregates all the links shared by a person’s Twitter and Facebook connections and distills them into topics and ideas on the word wall

The Reverb for iPhone app finds content from thousands of sources ranging from top-tier news outlets to niche blogs, as well as a reader’s Twitter and Facebook feeds. The iPhone and iPad apps sync automatically to reflect readers’ interests and collections across devices. Additionally, readers can easily share content they discover within Reverb via Twitter, Facebook, text message and email. Users can also “favorite” articles to save and read later.

“Reverb’s unique, word-focused approach started with our first technology, Wordnik.com, now the world’s largest online dictionary,” explained Erin McKean, founder of Reverb Technologies. “More importantly, Wordnik’s dataset and the massive technology platform we created to support it represents a map of the entire English language, which allows us to take a distinctly different approach to information discovery. Our data show that Reverb helps readers uncover new interests.”

The Reverb app is available for free from the App Store on iPhone, iPod touch and iPad: https://itunes.apple.com/app/id602336025&mt=8.

About Reverb

Reverb is a content discovery app that presents both breaking news and in-depth content, organized around a person’s interests, to create an effortless, personalized reading experience. Its content-analysis and predictive technologies create a discovery platform that enables Reverb to cast a wider net for content, accurately detect the true meaning and associated ideas in any article, and intelligently respond to readers’ preferences and interests. Founded by the creators of Wordnik, the world’s largest online dictionary, Reverb’s products include the Reverb App, Wordnik.com, Reverb for Publishers and Swagger. For more information please visit helloreverb.com, or follow us on twitter @Reverb.

Note to media:

A short video demo of the iPhone app is available here: http://youtu.be/WSEOZjMNE8M. Images are available upon request.

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