|By Marketwired .||
|May 20, 2014 11:01 AM EDT||
OAKVILLE, ONTARIO -- (Marketwired) -- 05/20/14 -- Pethealth Inc. ("Pethealth" or the "Company") (TSX:PTZ) is pleased to announce the publication of aggregate results for its latest survey of new cat and dog adopters - the Company's fifth such special research report and its third focusing on pet food and pet supplies purchasing behavior of new pet adopters.
The purpose of the survey was to: (a) gain insight into adopter purchasing behavior as it relates to pet food and pet supplies; (b) determine the difference in purchasing behavior between those who adopt a pet from an animal welfare organization (AWO) and those who adopt a pet from the same organizations satellite location within a pet specialty retailer; (c) determine if shelter pet food programs, which feature the distribution of free bags of food or coupons to new adopters, create loyalty among adopters for those brands; (d) whether AWOs or pet specialty retailers have a greater impact on that brand's loyalty; and (e) to determine the degree to which pet adopters purchase pet food and supplies online and if social media influences their purchasing behavior.
Surveys were received by over 216,000 new pet adopters across the United States, of which over 8,797 completed the survey. Survey respondents included new adopters of dogs and cats during the 13 month period between March 1, 2013 and March 31, 2014. The size and scope of the survey was made possible through the Company's position as the leading aggregator of pet adopter and animal welfare organization data. Data is aggregated through the Company's industry leading animal management application PetPoint, now licensed by over 2,000 AWOs in the United States and Canada. In 2013 alone, over 2,400,000 animal intakes and over 1,000,000 pet adoptions were completed by AWOs licensing PetPoint.
Survey respondents from the March 1, 2013 - March 31, 2014 period were segmented into eight data sets:
1. Those that adopted from a PetPoint licensed AWO that also conducts adoptions in a PetSmart® (exclusively) location(s) but where the adoption was completed in the shelter's own primary or secondary facility; 2. Those that adopted from the same AWO but where the adoption was completed in their satellite location inside a PetSmart store; 3. Those that adopted from a PetPoint licensed AWO that also conducts adoptions in Petco® (exclusively) location(s) but where the adoption was completed in the shelter's own primary or secondary facility; 4. Those that adopted from that same shelter but where the adoption was completed at the satellite location in a Petco store; 5. Those that adopted from a PetPoint licensed AWO that conducts adoptions in both Petco and PetSmart stores but where the adoption was completed in their own shelter or their own secondary facility; 6. Those that adopted from the same PetPoint licensed AWO but where the adoption was completed in a PetSmart store; 7. Those that adopted from the same PetPoint licensed AWO but where the adoption was completed in a Petco store; 8. Those that adopted from a PetPoint licensed AWO that does not conduct adoptions in a PetSmart or Petco location(s) but where the adoption was completed in the shelter's own primary or secondary location.
The demographic profile of respondents was; nearly 80% female; nearly 75% are between 18 and 54 years of age; over 50% have a post-secondary degree; nearly 42% have a household income greater than $60,000.
Key results from this year's survey include (with last year's results if applicable in brackets):
-- Over 88% of animal adoptions took place in AWOs, up 6.8%. Adoptions in the two main sources of satellite locations for AWOs (PetSmart and Petco stores) were 11.2% (16.8%) of the total. -- At the point of adoption, 40% (33%) of adopters were provided with a bag of complimentary pet food. -- Of those receiving complimentary bags of pet food, Hill's® Science Diet® remained the leader at 44% (45%). -- Food most commonly purchased post adoption included Purina® Pro Plan® or Purina ONE® at 22.2% (16.7%); Hill's Science Diet was second at 10.9% (11.8%) and Blue Buffalo third at 9.4% (9.4%). -- Of those receiving complimentary bags of pet food, 5.1% (5.2%) were subsequently contacted by the pet food company. -- 69% (78%) of respondents indicate that they now purchase a brand of pet food different from what they were provided at point of adoption. -- PetSmart, at 49%, remains the most popular location for adopters to purchase pet supplies; Wal-Mart was second at 34.3% and Petco third at 31.4%, respondents could select more than one retailer. -- Almost half, 45.9%, say they would switch from purchasing their preferred brand of food at a pet specialty retailer if it was available at their local mass retail grocer. Of those seeking natural/organic food, 48.9% said they would also switch, with 22.4% indicating that they would continue to purchase at the pet specialty retailer (e.g. Petco, PetSmart, Pet Valu(TM)). -- For online shopping, the most common responses for how an adopter learns about a pet supply website were internet search engine and word of mouth. When asked to compare online media advertising vs. TV advertising, about 30% of adopters say online advertising has a greater impact on their purchase behavior than TV. -- When asked which websites they have purchased pet food and pet supplies from, adopters of pet food or supplies chose all that applied. Amazon.com® ranked number one at 56.7% (39.6%), 1-800-PetMeds® second at 23.6% (20.7%), Petco third at 22.5% (22.5%), Drs. Foster & Smith® fourth at 21.0% (n/a), PetSmart.com fifth at 20.8% (25.0%) and ThePetangoStore.com sixth at 11.7% (13.3%). -- When asked which online retailer they most frequently purchased pet food and pet supplies from, responding adopters placed Amazon.com first with 37.8% (28.4%), Petco.com second with 8.5% (11.0%), 1-800-PetMeds third with 8.4% (9.9%), Drs. Foster & Smith fourth with 7.8% (n/a), and PetSmart fifth with 6.9% (13.0%). -- 12.5% of respondents indicated that they had difficulty locating their desired brand of food at PetSmart or Petco. For those adopters who had difficulty locating their desired brand, 27.5% purchased at a small pet specialty retail location while 10% purchased online. -- Shipping charges remain the major impediment to pet adopters purchasing online with 40.2% respondents selecting shipping costs as one of the main reasons they chose not to buy online. -- Of pet food purchases made online, Hill's Science Diet ranked number one at 13.1% (9.1%). Blue Buffalo ranked second with 11.3% (9.6%).
"While this year's report continued many of the trends seen in the last two year's, there were some surprises," said Mark Warren, President and CEO of Pethealth Inc. "Most notable were: nearly half of the respondents indicated that they would be inclined to purchase natural or organic pet food in their favorite mass retail grocer; Amazon's share of online pet retail purchasing increased significantly with PetSmart suffering the largest decline of the major retailers; and that Purina appears to be holding share amongst adopters while Hill's share continues to erode despite the fact that the provision of free food at the point of adoption increased from last year. Finally, we are encouraged by the 18% increase in respondents who indicated that they purchased pet food and pet supplies from their shelter at the time of adoption."
The aggregated results of the April 2014 New Adopter Survey on Pet Specialty Retail, together with previous survey results, are published free of charge and can be found at www.petpoint.com. For those wishing to have survey results segmented by the seven surveyed groups (data sets), these can be purchased by contacting the Company at 1-877-738-4584, ext. 236.
In addition to this survey and other published special reports, the Company issues the 'PetPoint Report', regarded as the definitive source for data and trends in animal welfare amongst investment firms and leading industry analysts, on the third Monday of each month.
About Pethealth Inc.
Pethealth is North America's second largest provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its cloud-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, PetPoint, Petango.com and ThePetangoStore.com.
To find out more about Pethealth, please visit us at www.pethealthinc.com.
President and Chief Executive Officer
Chief Financial Officer
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Dec. 26, 2014 11:15 AM EST Reads: 2,281
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Dec. 26, 2014 11:00 AM EST Reads: 1,899
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Dec. 26, 2014 11:00 AM EST Reads: 2,063
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Dec. 26, 2014 11:00 AM EST Reads: 2,146
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 26, 2014 11:00 AM EST Reads: 1,762
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Dec. 26, 2014 11:00 AM EST Reads: 1,984
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
Dec. 26, 2014 10:00 AM EST Reads: 1,948
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Dec. 26, 2014 10:00 AM EST Reads: 1,725
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 26, 2014 10:00 AM EST Reads: 7,116
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 26, 2014 09:30 AM EST Reads: 1,726
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Dec. 26, 2014 09:00 AM EST Reads: 2,588
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Dec. 26, 2014 09:00 AM EST Reads: 2,007
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Dec. 26, 2014 09:00 AM EST Reads: 2,222
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Dec. 26, 2014 08:30 AM EST Reads: 2,370
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Dec. 26, 2014 08:15 AM EST Reads: 2,026