|By Marketwired .||
|May 20, 2014 01:23 PM EDT||
NEW YORK, NY -- (Marketwired) -- 05/20/14 -- When the Cannes Lions International Festival of Creativity launches its first festival of creativity in healthcare communications on June 13-14, Havas Health will present the seminar "How the Story Is Changing: The Power of Narrative Medicine." This event -- which will discuss an area of healthcare that uses genuine contact with patients by physicians and nurses to lead to a deeper understanding of their needs and more effective treatments -- will feature Dr. Rita Charon and Havas Founder Jacques Séguéla.
Charon is director of the Program in Narrative Medicine at Columbia University College of Physicians and Surgeons. She completed a Ph.D. in English when she realized how central telling stories and listening to them are to the work of doctors and patients. Séguéla, who co-formed the predecessor to Havas half a century ago, is currently the company's vice president of global creativity.
Havas Health will be sponsoring the festival's Press Centre, the main hub for all media attendees. The centre will be powered by Havas PR, which will provide interview support. The Press Centre will be located on the upper level of the Debussy Foyer, and the narrative medicine seminar will take place at Theater Debussy on Saturday, June 14, from 3 to 3:40 p.m.
About Havas Health
Havas Health is the umbrella company for the Havas Life, Havas Lynx and Health4Brands (H4B) agency networks. A global leader in promoting positive health and wellness experiences, Havas Health is connecting people to brands everywhere. With more than 60 offices in 50 countries, Havas Health offers a unique approach to unified marketing, with a full range of services -- medical, strategy, promotion, managed markets, medical education, digital, DTP/DTC, social media, advertising and PR -- all under one P&L. Havas Health is a global subsidiary of Havas, a world leader in communications (Euronext Paris: HAV.PA).