SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Merchandiser Efficiency Rises with Latest Release of Zobrist Merchandising Software

In response to the number one feature request from their clients, Zobrist Consulting Group announces the release of Visual Attribute Management for Smart Merchandiser.

Imagine the tedious task of editing, managing and uploading spreadsheet data for 40,000 products. Merchandisers assign product attributes in spreadsheets, IT uploads them to the site, then edits go through the same process again and again. A missing or incorrect attribute can cause a product not to show up in search results at all, leaving dollars on the table while merchandisers and IT go through the cumbersome process of finding, updating, and uploading the new data.

Zobrist created Visual Attribute Management to solve this problem. Now, merchandisers can visually add and edit product attributes and push them live without running complex IT processes. More importantly, they can now visually enable, reorder or hide search facets to optimize the shopper search experience and help customers find the right products for them.

“Category merchandising was a time-consuming chore; collecting and crunching data from various sources required constant upkeep. Smart Merchandiser allows us to easily visualize inventory levels and style/colors, which ultimately leads to easier sort ordering and color sequencing, reducing our time spent on those tasks by 30 percent. We can't imagine merchandising on JanSport.com without Smart Merchandiser.” – Victoria Reuter, eCommerce Director, JanSport

Teresa Zobrist, Principal of Zobrist Consulting, expects her clients using this latest release of Smart Merchandiser – including The North Face, Wrangler, and Vans – to see significant sales increases due to more accurate and up-to-date product information.

“Smart Merchandiser has provided me with the ability to merchandise quickly and efficiently, keeping our site interesting and fresh to our customer.” – Kara Gaydosz, Merchandise Manager, Vans

Since the initial product release in 2011, businesses using Smart Merchandiser recognize the value of being able to drive higher conversion rates by visually managing their catalogs with real-time sales, inventory, behavior and sentiment data at their fingertips. This latest enhancement gives them a powerful ecommerce merchandising tool that ratchets up merchandising efficiency.

Smart Merchandiser is available now in a licensed version, and will also be available through a SaaS model in June 2014 so that merchandisers can immediately reap the benefits of streamlining their visual merchandising processes without licensing fees.

To find out more about what Smart Merchandiser can do for your business, contact your Zobrist Consulting Group representative or email [email protected].

About Zobrist Consulting Group

Zobrist Consulting is a leading services provider dedicated to developing e-business applications on the IBM platform since 2001. Zobrist Consulting has received the IBM IMPACT Best of Show Award and the Beacon Award for “Best Industry Solution for Retail” for the Smart Merchandiser solution. Zobrist also won the IBM WebSphere Commerce Leadership award for “Best B2C” for the launch of TheNorthFace.com.

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