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SYS-CON MEDIA Authors: Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White, Cloud Best Practices Network

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Innovative Back App Ergonomic Chair Now Available in The United States

Follows Successful Debut in Europe; Reengineers Traditional Static Office and Home Seating

PHILADELPHIA, PA -- (Marketwired) -- 05/20/14 -- The innovative Back App Ergonomic Chair is now available in the U.S. Designed by a Norwegian scientist and clinically proven to relieve lower back pain caused by sitting, the Back App Ergonomic Chair reengineers traditional, static seating for the home and office.

"Americans know being active is good and sitting is bad. But, the reality is they still find themselves sitting for hours in chairs not designed for the rigorous, multi-tasking pace of daily life and unfortunately, no workout regime, gadget, phone app or mental reminder will correct the damage being done by hours of static sitting," said Todd Comer, DC. "The Back App chair reengineers the chair for a more active sitting experience."

Daily Sitting
The demands of the modern workplace result in more time spent sitting. The traditionally designed chair -- no matter how ergonomic -- forces the individual into a passive sitting position, requiring the individual to remember to sit up and retain an anatomically correct position. With the posture straight, lap at a 90-degree angle and the chin pulled in, an individual quickly tires due to the static use of muscles and the back posture collapses into a c-shape position. This posture then puts unhealthy pressure on the discs of the spine, incapacitating muscles throughout the body and tilting the neck backwards.

"The Back App redesigns the chair from passive to more active sitting. Everything has been reengineered -- from the saddle seat to the chair's height -- to create a more natural, anatomically correct sitting posture. As a result, muscles are activated and strengthened, joints naturally move and you use 30-50 percent less muscle activity to stay in the correct position, making it easier to sit in an upright relaxed posture which is potentially important in the management of low back pain," said Kieran O' Sullivan, Ph.D. and lecturer at the University of Limerick, whose research interests include chronic spinal pain, occupational rehabilitation, and lower limb musculoskeletal injuries.

Daily Training Program
In addition to providing a more ergonomic chair for sitting, individuals also can use the chair to conduct a repetition of daily exercises to strengthen the muscles around the side. These simple exercises can be done while on conference calls, sitting, and as often as desired.

"The ball under the saddle seat encourages movement, which keeps the muscles surrounding the spine active. While these muscles certainly benefit from traditional workout regimes, they benefit from movement stimulating strength," said Sean Mandel, DC.

In March 15th, 2007, Back App was awarded the Award for Design Excellence by the Norwegian Design Council, in the furniture design category.

The Back App is available starting at $695 and can be purchased at www.backapp.com.

About Back App
The Back App Ergonomic Chair has already become a proven success with European office workers, with tens of thousands of units sold over just the past few years. Invented by Dr. Johnsen after two of his own back surgeries failed, the Back App chair has been clinically proven to relieve pain, stress, and pressure on the discs and spinal muscles while stimulating core strength. The Back App also received the Award For Design Excellence by the Norwegian Design Council in the furniture design category. For more information, go to www.BackApp.com or like us on Facebook.

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