Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Kevin Jackson, Peter Silva, Greg Wind

News Feed Item

StitcherAds Accelerates Facebook Ads for Online Retailers

SticherAds, the social performance advertising platform for online retailers, today revealed it is one of a select few companies to complete the pilot Preferred Marketing Developer (PMD) Ads Incubator Program at Facebook® headquarters in Menlo Park, California.

Recently qualified as a PMD for Ads by Facebook, StitcherAds today also announces the launch of the newest edition of its Software as a Service (SaaS) platform, enabling online retailers to quickly put an ad for the right product in front of the right consumer at the right time and on the right device.

A brand new method of retargeting prospective buyers, StitcherAds’ new offering is a comprehensive yet affordable advertising suite allowing retailers to create more consistent and measurable returns on their Facebook advertising investments. In a major innovation for the industry, StitcherAds charges on a monthly subscription basis rather than percentage of ad spend model.

StitcherAds, previously known as Betapond, has consistently led in marketing innovation on the Facebook platform. Selected for ‘incubation’ by Facebook at its HQ, following a competitive selection process, the StitcherAds development team there refined its revolutionary method of analysing site behavioural data helping place the most attractive offers in front of the correct consumers. This allows retailers unparalleled prospecting and retargeting across desktop, tablet, and mobile.

Michael Randall, global director of Facebook’s preferred marketing developer program, said: StitcherAds' focus on online retailers is a great example of how our PMD partner ecosystem is becoming more diverse, to better support the vertical-specific needs of advertisers. StitcherAds' engineering culture has a lot in common with Facebook's own and we were delighted to work with them."

StitcherAds helps online retail marketers in three ways:-

Saves precious time

Facebook isn’t just about scale, despite having 1.2 Billion people. It also now enables powerful targeted reach for Direct Response advertisers. But it can be time consuming to use native tools like PowerEditor or other solutions not specifically designed for the needs of online retailers. Because StitcherAds is designed around the needs of online retail marketers – making it easy to create ads at scale from the feed of a product catalogue, for example – its features enable significant time savings. Allowing for more ad testing, more inventory changes and better sales.

More comprehensive retargeting

StitcherAds sees 70% of impressions and 65% of conversions now happening for its customers on tablet and mobile. But many retailers continue to use remarketing solutions that only reach people on desktop. StitcherAds makes it easy to prospect and retarget people with the right product across device and measure their response in near real time. Unlike other remarketing solutions, StitcherAds stops showing ads to consumers who have already bought the product, preventing wastage and potential brand damage.

Sophisticated Rules-based Optimisation

StitcherAds lets retailers create rules to automatically turn off ads falling below key performance criteria such as Cost Per Acquisition, or for products with limited stock. Equally, StitcherAds rewards the most effective ads providing insights for sharper retailer advertising – protecting their budget even while the marketer is sleeping.

A key benefit of this enhanced advertising armoury is that retailers such as outdoor flash sales specialist SportPursuit, can match the right buyer at the right time in their decision-making process to optimize the return on their social ad spend.

Anna Gardner, online marketing manager for SportPursuit, said: “StitcherAds has reduced by more than 50% the amount of time it takes us to get campaigns live. This has allowed us to experiment further with campaigns targeting, the content of our ads and focus on strategy rather than manual workload."

Declan Kennedy, CEO and Co-Founder of StitcherAds said, “The savviest online retailers now realise that Facebook is a key channel for driving customer acquisition and incremental sales growth. Some of the very best now see Facebook as their most important DR channel with investments to back it up and StitcherAds, bringing to market the technology we refined onsite at Facebook’s campus, is making it easier for online retailers to grasp that opportunity before their competitors do.”

Facebook® is a registered trademark of Facebook Inc.

About StitcherAds

StitcherAds is the SaaS social performance ads platform specifically designed for online retailers to help them manage and optimize direct response ads on Facebook. The platform stitches together the retailer’s 1st party data with Facebook’s targeted reach at scale, enabling them to win 33% more customers in 67% less time.

StitcherAds is a Preferred Marketing Developer for Ads and has worked with savvy retailers including Lyle & Scott, SportPursuit, Tiffany Rose and Pets Pyjamas. Founded in 2009 as Betapond, the company’s investors include Investec Ventures Ireland, Delta Partners, Irrus Investments and Enterprise Ireland.

www.stitcherads.com

For more information

[email protected]

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...