Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

Related Topics: Wireless, Microservices Journal, Web 2.0, SDN Journal

Wireless: Blog Post

Mobile Strategies They Don't Teach in Business Schools or Labs

Mobile Strategies They Don't Teach in Business Schools or Computer Science Labs

I have taught classes and half-day workshops on mobile and digital strategies in 17 different countries around the world in the past three years. Some of the most interesting discussions during these classes and workshops are around the following topics - the strategies behind the mobile strategies.

  • Velocity: The speed at which you can bring all required resources to a specific location to complete a task.  Remote and mobile assets and workers require mobile technologies to connect them to the "network."
  • Swarming: The ability to contact, communicate and coordinate the gathering of all necessary resources to perform a task.
  • 4D Coordinates: The ability to coordinate resources to arrive at a specificlocation at a specific time.
  • Projecting Commerce at Distance:  Using mobile applications to open new markets and geographies without adding labor, assets or inventory.
  • Time Compression: Using mobile applications to accomplish more in a given time.  Something that took weeks now takes minutes.  Think real-time visibility, job status updates, inventories and dynamic scheduling.
  • Information Dominance: Using real-time information to dominate your competition.  Use real-time information to maximize business agility, precision marketing, situational awareness and optimized logistics.  Use it to anticipate, compete, counter and outmaneuver competitors.  Recognize your ability to collect, analyze and manage information better and faster than your competition often trumps those with more physical assets (brick and mortar).
  • Information Logistics: The systems involved in the collection, transmission, analysis, reporting and sharing of information.  The more efficient and real-time your information logistics, the faster you can make good decisions and act.
  • Loyalty and culture: Develop camaraderie, teamwork, accountability and loyalty with real-time collaboration tools and KPI dashboards on mobile devices.  Stay in the know on your performance and the performance of others.  Share ideas and solve problems as a team.
  • Full Spectrum Information: You can't have situational awareness without having real-time data coming in from all your key business areas.  Dominate competition by collecting, transmitting, analyzing and reporting real-time information and its meaning across all operational areas including: SCM, WMS, manufacturing, marketing, sales, customer service.
  • Reducing Conjecture and the Fog of War: Using mobile applications as remote sensors to collect real-time data that enables data-driven decision making.  Think date and time stamp, GPS coordinates, activities monitoring, tasks and project updates.
  • Operational Tempos: Increase the speed at which information and, thus, operations can work.  Don't let the lack of timely information slow down your operations.  Maximize productivity and the quality of decision making by collecting, analyzing and sharing the right information as fast as possible.
  • Information Driven Tactics: Tactics, the art and science of positioning resources for optimal use, and maneuvering them to keep them as such.  You can't fully utilize real-time and agile business tactics without real-time information enabled by mobile technologies.
  • Information Shelf-Life: Recognize the value of information diminishes over time.  The faster it can be collected, analyzed, reported and shared the more value it has to decision makers.  Mobile devices support faster data collection, transmission, analysis and reporting.
  • Information and Competitive Decision-Making: In battles, the general with better situational awareness is often better able to make strategic decisions and to maneuver his resources to the point of need, thus gaining an advantage.  If you consider competitive decision-making as a game, the winner is the person who can receive more information faster, analyze it, understand the meaning, make a decision, act upon it and review the results and adjust accordingly in a manner faster than his/her opponent.  Mobile technologies are a critical component of this capability.
  • Force Multiplier: - Definition - A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item, person or group.  Mobile technology is a force multiplier.  Today a small team can manage a global workforce using email, messaging, voice, Skype, Google+ Hangouts, Salesforce.com, cloud-based mobile apps, shared spreadsheets, Google Drive or Dropbox etc., all while traveling on an airplane.  Productivity is ridiculously multiplied.
  • Speed and Mobility: Capturing a market today is not about having more buildings, people and assets, but first and foremost it is a matter of Code Halos strategies, data analytics, movement and circulation.  Identify your online/digital market, identify your prospects, customize and personalize their experience, and be there at the right time with the right products.  This can be done with a great mobile app supported by a powerful Code Halo enabled systems and digital content management systems.
  • Sensor Platforms: Understand the sensors available on your smartphones, via bluetooth accessories, vehicle telematics and the Internet of Things and how these contribute to your situational awareness and information logistics strategies.

Some may read this list and think these are all obvious, but they would be wrong.  Not many companies are actually documenting and thinking these through as part of their strategy and transforming their business models as a result?  The future belongs to those with faster and more accurate business insight that supports hyper-personalized shopping experiences for customers, work experiences for employees and data-driven decision support for managers.   These capabilities enable the agility to respond to changing consumer behaviors and business and market opportunities based upon the more effective data collection, analysis, reporting, personalization  and decision-making that is enabled by an optimized mobile data and information logistic system.

I accept invitations to teach workshops and to speak at conferences or events whenever I can. I will do my best to accommodate.  I am organizing workshops now in ANZ, UK, Nordics and India.  Contact me at [email protected] if you are interested.

************************************************************************

Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

Latest Stories
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
ProfitBricks, the provider of painless cloud infrastructure for IaaS, today announced the release of a Node.js SDK written against its recently launched REST API. This new JavaScript based library provides coverage for all existing ProfitBricks REST API functions. With additional libraries set to release this month, ProfitBricks continues to prove its dedication to the DevOps community and commitment to making cloud migrations and cloud management painless. Node.js is an open source, cross-pl...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...