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Taboola Inks Deal With NDTV Convergence to Lead Content Discovery in India

NDTV Convergence, the Digital Arm of India's Most Watched News Network to Recommend Personalized, High-Quality Content to Users, Powered by Taboola

NEW YORK, NY AND BANGKOK, THAILAND--(Marketwired - May 21, 2014) - Taboola, the leading content discovery platform, today announced its partnership with NDTV Convergence Limited, which manages and operates all the new media initiatives of the NDTV Group. Powered by Taboola, NDTV's website and mobile properties will now offer personalized and relevant content recommendations to their 40 million unique visitors each month to help develop their audience and generate revenue. NDTV Convergence Limited does in excess of half a billion page views a month across all its digital properties including mobile and will be one of the biggest Indian publishers utilizing Taboola's technology since the company opened operations in Bangkok last December.

"We are committed to providing our audience with the best possible user experience and that includes recommending valuable content that they will find interesting," said Suparna Singh, CEO of NDTV Convergence. "We chose Taboola because of their wide array of high-quality content and their commitment to help us grow our audience and keep them engaged without compromising any editorial standards."

Taboola's platform serves over 130 billion content recommendations to over 350 million unique visitors every month across the Web and in mobile apps. Their technology uses an algorithm that examines several factors including user behavior, metadata, collaborative filtering, geography, and social media engagement to predict what content a specific user may want to consume next. 

"NDTV is one of the most respected news networks in the world, and we're thrilled about this strategic partnership to connect their sizeable 40 million unique users with content they may like but never knew existed," said Adam Singolda, founder and CEO of Taboola. "NDTV is clearly invested in high-quality content and our newfound relationship is a testament to our ability to deliver a content discovery tool that benefits both publishers and users." 

About Taboola

Headquartered in New York City, with R&D in Israel and offices in London and Bangkok, Taboola is the leading content discovery platform. Taboola serves over 130 billion recommendations to over 350 million unique visitors every month on the Web's most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About NDTV Convergence

NDTV Convergence Limited, the digital arm of the NDTV Group, exploits the synergies between television, internet and mobile. NDTV Convergence runs all the websites of the group including the flagship www.ndtv.com. The NDTV Convergence portfolio also includes the NDTV news Apps on iOS and Android platforms and also all the groups mobile initiatives including m.ndtv.com, a one-stop shop for news and infotainment content on the go and mobile content partnerships across telecom operators in India.

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