|By Business Wire||
|May 21, 2014 10:47 AM EDT||
HealthSTAR Communications, a leading healthcare communications company, is pleased to announce that Shannon Sweeney, a 10-year industry veteran, has joined the organization as Vice President of Strategic Solutions to lead the company’s Sales and Strategy group, SCS Healthcare Marketing. SCS is a leading marketing communications company with expertise in market development, promotional meetings and tele/web conferencing.
“We’re thrilled to have Shannon with his strategic experience join and compliment our team,” says Chris Sweeney, Chief Executive Officer of HealthSTAR, the parent company of SCS. “We believe that HealthSTAR continues to be a pioneer in bringing innovative and alternative solutions to help strategically compliment the traditional approaches to healthcare professional (HCP) interactions. Through his experience, Shannon has a strong understanding of our evolving industry and the need to bring synergy to the strategy and innovation components of our clients’ programming. This method takes a more multi-channeled approach to ensure that our clients’ initiatives are optimized across several platforms.”
Sweeney joins SCS Healthcare Marketing from KnowledgePoint 360, where he was the Director of Business Development. His healthcare industry experience includes promotional education, health economics, medical communications and publishing, all while marrying innovation and technology with a sound strategy to boost outcomes for his biopharmaceutical and medical device clients.
“As our industry continues to evolve, it is paramount to me to truly partner with our clients in a manner that ensures that they are made aware of and educated about cutting-edge technologies and how to strategically leverage these technologies to truly optimize their initiatives,” says Shannon Sweeney. “HealthSTAR was a very attractive fit for me, as they have been highly regarded in the industry for many years. This, coupled with their ability to understand the direction of the market and be on the forefront of the virtual space and other innovative offerings, positions them well as true leaders, rather than reactors.”
“HealthSTAR’s ongoing commitment to exploring and investing in new platforms and technologies that, both meet clients’ needs today and continue to lead the industry into the future, is something that most customers look for in a partner. I am truly excited to be a part of such an exemplary and cutting edge organization.”
SCS has more than 13 years of insight and unparalleled experience, along with proprietary processes and technology tools, which allow for execution at the highest standards in the industry. The company is focused on high-touch, personalized service, utilizing its Single Point of Contact (SPOC) philosophy to maintain optimal relationships with client key stakeholders -- each representative and Key Opinion Leader/Speaker works with one and only one contact at the company.
About HealthSTAR Communications
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. SCS Healthcare Marketing, Inc. is a subsidiary of HealthSTAR Communications, and is based in Mahwah, New Jersey.
For more information, visit, http://www.healthstarcom.com/profiles/scs.html.