|By Marketwired .||
|May 21, 2014 11:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/21/14 -- Upsight, the most comprehensive analytics and marketing platform for app developers, today announced that adoption has soared as major game studios, brands and app developers flocked to its recently released platform. Since its mid-March launch, over 3,000 new apps joined Upsight -- which now reaches 700 million MAU and processes over 500 billion events a month.
"App developers are flocking to Upsight because we offer a comprehensive platform that eliminates unnecessary SDK integrations and because they need a platform that can scale rapidly," said Andy Yang, CEO of Upsight. "We track several times the amount of data compared with the competition and we've proven that we can scale with our customers while offering them a dedicated team of experts."
Upsight helps developers understand their users and transform that data into valuable action. Prior to Upsight, mobile developers were forced to weigh down their apps with multiple analytics, engagement and monetization services and SDKs. Upsight solves this problem by giving developers one SDK, one platform, and one dashboard to define their marketing strategy with real-time data insights.
Since mid-March, companies such as Backflip Studios, Black Tie Ventures, Changyou, Gamehouse Studios, NHN Entertainment Labs, and SkyVu Entertainment among many others, have integrated Upsight to understand, engage and monetize users.
Businesses are showing interest in adopting the strategies of gaming and consumer mobile apps, leveraging the latest in big data and user engagement. Yankee Group's latest US IT decision-maker survey, shows that nearly two-thirds of enterprises engage customers via mobile applications.
"User engagement is the key for a successful mobile marketing strategy," said Raúl Castañón-Martínez, Senior Analyst at Yankee Group. "This requires powerful analytics solutions, but companies do not want to deal with complicated integration to multiple data sources. End-to-end solutions are well-positioned to meet the needs of companies interested in understanding and driving user engagement on mobile applications."
Today, Upsight is also unveiling Custom Segmentation -- its latest feature to allow customers to powerfully target their users with relevant engagement and monetization campaigns. With Custom Segmentation, developers can:
- Ingest Custom Segmentation Dimensions: define and automatically ingest user-specific segmentation dimensions in addition to the 11 that Upsight automatically collects, which includes location, language, connection type, game version, hardware, number of sessions, last session, time in game, amount spent, first session, and OS version.
- Create New, Precise User Segments: through any combination of custom and automatically collected segmentation dimensions, customers can create incredibly precise user segments to track in Data Mine or target with in- and out-of app messages.
Upsight Custom Segmentation is available today for Pro and Enterprise customers. App Developers interested in giving Upsight a try, can create a free account at www.upsight.com.
Upsight's mission is to transform the world's data into valuable action. Mobile and social developers leverage Upsight's comprehensive analytics and marketing platform to better understand user behavior, decide what it means, and act to impact their key business goals.
Formerly Kontagent+PlayHaven, Upsight now spans 25,400 apps, 700+ million monthly active users, 1.2+ billion devices, and 500+ billion in-app events each month. Upsight is headquartered in San Francisco.
Upsight is widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Coffee Meets Bagel, Thrillist, Beachmint, Turner, and Tinder, and game publishing powerhouses such as Glu, Electronic Arts, SEGA, BigFish and Backflip Studios, as well as thousands of indie app developers.
For more information, please visit www.upsight.com.
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senio...
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