SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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Würth Expands Global Online Customer Engagement with SDL

SDL (LSE: SDL) today announced that Adolf Würth GmbH & Co. KG, a world leading supplier of fasteners, manual assembly tools, electrical supplies and automotive chemicals has selected SDL Language Solutions to support the expansion of their ecommerce business into new geographies. SDL will deliver translated website content for Würth’s online shop in 60 languages, ensuring Würth’s three million ecommerce customers are receiving consistent, high quality, localized content to significantly improve customer experience online.

Established 70 years ago in Germany, Würth has grown into a worldwide business comprising 400 companies which operate in over 80 countries. To help meet the demands of such a geographically dispersed and large customer base, SDL is providing and automating delivery of local language content to help deliver an exceptional experience to all of Würth’s customers, no matter what language they speak. To significantly reduce translation turnaround time, Würth is deploying SDL WorldServer, a market leading translation workflow solution that accelerates time to market.

“Launching our online shop across new geographies in local languages is a critical component of our strategy for global expansion,” said Jürgen Häckel, CIO at Würth. “With the combination of SDL’s language technology and services, we will create a centralized localization process to improve the quality of our communications and overall customer experience. Being a global company, SDL provides great local support to us through their Stuttgart office, while enabling us to take advantage of its international network to deliver on our global ambitions and strategy.”

Dominic Kinnon, CEO of SDL Language Solutions, commented, “Today’s generation of digitally aware customers is driving businesses to change how they’re interacting. Customers are looking for a consistent experience as they increasingly engage across multiple touch points. More importantly, they want and need to be able to do this in their native language. Our integrated language solution enables businesses to deliver this customer experience across any language, helping to expand geographic reach into new markets, which will drive international revenue.”

About Würth

The Würth Group is the world's market leader in its core business, the trade in assembly and fastening materials. It currently consists of more than 400 companies in over 80 countries with a total of 63,600 employees on the payroll. Approximately 30,000 of them are permanently employed sales representatives.

In the Group's core business, the Würth Line, the sales program for craft and industry comprises more than 100,000 products – from screws, screw accessories and anchors over tools to chemical products and personal protective equipment.

The Allied Companies of the Würth Group, which either operate in business areas related to the core business or in diversified business areas, round off the range by offering products for DIY stores, material for electrical installations, electronic components such as circuit boards as well as financial services. They generate approximately 40 percent of the Würth Group's sales volume.

About SDL

SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit www.sdl.com.

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