SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Clutch Unveils ClutchConnect™ Partnership Program

Clutch, a leading platform powering customer success for over 450 consumer-focused businesses, today announced its ClutchConnectTM Partnership Program. The program is designed to create a framework for collaboration between Clutch and a broad range of partner types. At launch, the ClutchConnect Partnership Program includes more than 50 partners, including RetailNext, Direct Connect, AJB and many more.

The Clutch Customer Success Management (CSM) platform empowers consumer-focused businesses like Godiva Chocolatier, Swatch, Ruum, Life is Good, Pandora Jewelry and The Body Shop to connect with, understand and engage their highest value customers. The relationships driven through the ClutchConnect Partnership Program enable businesses to connect to the CSM platform through over 350 points of integration. By integrating with traditional point-of-sale and e-commerce data, along with consumer social and mobile activity, brands are now armed to generate campaigns that are more targeted, automated and dynamic.

“Our platform streamlines all phases of the customer lifecycle, creating lasting success with a brand’s customers,” said Jenna Flateman Posner, vice president of strategic partnerships, Clutch. “By growing our partner network, we’re able to grow adoption of our platform, increase revenue opportunities for our partners, and offer brands a new way to rapidly enhance customer engagement.”

The ClutchConnect Partnership Program offers a wide range of benefits to ensure the mutual success of Clutch and its partners through four primary relationships to best align Clutch with partners’ products, services and business needs:

Strategic Partnership: This is a customized relationship based on a unique integration opportunity. Strategic Partnerships are typically reserved for point-of-sale technology companies, middleware providers, payment processors, and others. Current Clutch integrations include Micros, Hybris and Mobeam to name a few.

Referral Partnership: This partner is incentivized to secure meetings with members of their client roster that may find value in the Clutch CSM platform. They play an integral role in closing business and identifying new potential clients to pursue together. RetailNext, Zuppler, and Linkable Networks have all recently been instrumental in referring new business to Clutch.

Reseller Partnership: An industry ally responsible for reselling the Clutch offering to their client base. Clutch arms the partner with sales tools and agreements, accepts order forms, and is responsible for processing and supporting the sale and implementation. Direct Connect is the most recent addition to the Clutch Reseller program (see May 21, 2014 press release “Clutch and Direct Connect Enter Reseller Agreement”).

Marketing Partnership: A well-known industry voice who educates its client list and following about Clutch's capabilities through logo placement, emails, blog posts, press releases and the sharing of a client list. Current Clutch marketing partners include AJB, CashStar and Demandware.

“Increasing customer engagement and growing customer loyalty is a priority for every merchant,” said Matt Clyne, President of Direct Connect. “With the gift and loyalty market value reaching over $50 Billion dollars, Direct Connect found a solution that merchants not only wanted today, but tomorrow as well. Covering the essentials such as gift cards, loyalty, virtual terminal and adding new technology like SMS, QR codes, mobile enrollment and more – Clutch is more than the solution, they are our partners in innovation. Together, Direct Connect and Clutch will continue moving up market with improved tools, broader reach and a partnership that will bring new and exciting solutions to merchants everywhere.”

“The hyper-competitive retail industry knows the successful stores of the future will have to interact and communicate with shoppers in a personalized way and in real-time,” explained Maria Fernandez Guajardo, head of product at RetailNext, Inc. “We’re excited about the opportunities to integrate our cutting-edge in-store analytics into Clutch’s platform and deliver to our mutual clients a true value-added differentiator in creating the new best practices for shopper experience.”

To learn more about the ClutchConnect Partnership Program, email Clutch at [email protected].

About Clutch

Clutch empowers consumer-focused businesses to better connect with, understand and engage their highest value customers. The company’s Customer Success Management (CSM) platform integrates traditional POS and e-commerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers.

Headquartered in the greater Philadelphia area, Clutch supports over 450 retailers globally and more than 40 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information, please visit www.clutch.com, follow Clutch on Twitter @ClutchShopping or like Clutch on Facebook.

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