Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

News Feed Item

5 Consumer Trends Driving GE LED Lighting Design, Consumer Adoption

GE Lighting introduces its most incandescent-like consumer LED portfolio yet, including more than 40 new LED products and fixtures, to meet consumer demand to adequately fill every socket in their homes with energy-efficient LED lighting.

From GE’s 40-watt replacement LED, the world’s first incandescent-shaped LED bulb to earn an ENERGY  ...

From GE’s 40-watt replacement LED, the world’s first incandescent-shaped LED bulb to earn an ENERGY STAR® rating, to today’s third generation LED design, GE LEDs provide the same quality of light consumers love from GE’s original incandescent. (Photo: Business Wire)

“We know the light consumers love, and we’ve reinvented and perfected the LED to emulate incandescent light,” says John Strainic, General Manager, Consumer Lighting for GE in North America. “We know that when consumers think about energy-efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting – there are no tradeoffs.”

When the first CFL bulbs came to market nearly 30 years ago, consumer adoption was slowed by the fact that many of these products didn’t meet consumer expectations of light preference and home application needs. GE Lighting has applied these learnings to its LED product portfolio with design, light quality and performance capabilities as the primary considerations. GE LED bulbs provide instant brightness, energy efficiency, using 80 percent less energy than old incandescent bulbs, and long life, lasting fifteen times longer - all with the same quality of light consumers love from GE’s original incandescent.

To shed more light on the top consumer trends that shape GE’s LED expansion and why the right time to consider LED lighting is now, we turn to Tom Boyle, GE Lighting’s Chief Innovation Manager, and GE Lighting’s retail partners.

1. As LED prices dramatically decrease, consumer adoption reaches tipping point

LED sales will continue to accelerate this year as prices continue to come down. For A-line shaped LED bulbs commonly used in table lamps, these LED bulbs will become the most popular technology in this application by 2016, according to projections by IMS Research, an electronics research firm. Consumers can find GE Lighting’s full breadth of LED products at major retailers, like Walmart.

“Together with GE, we are working to make an energy-efficient lifestyle affordable and accessible to all,” says John Prince, Senior Buyer Hardware Consumables at Walmart. “We work with GE Lighting and more than 85 utilities to make LED light bulbs more affordable, helping our customers save money and light their homes more efficiently.”

2. Meeting consumers’ desire to integrate more lighting control, wirelessly

GE Lighting and lighting control manufacturer, Lutron Electronics, developed GE ‘telligent wireless dimming LED embedded with Lutron’s Clear Connect™ wireless technology. This indoor floodlight LED product is great for those the do-it-yourselfer who doesn’t want to rewire a space—the bulb screws into the socket the same as a standard bulb. The dimming capability is built into the bulb itself and the remote controls up to 10 light bulbs, providing instant dimming. This product is available at select Sam’s Club stores.

“Our members want greater control and flexibility to create a customized lighting experience based on their unique needs,” says Clif Cooper, Senior Buyer at Sam’s Club. “Lighting homes and small businesses shouldn’t be a complicated task, and we’re working with GE to provide our members with the right energy-efficient lighting options, like GE ‘telligent – giving simple, convenient dimming capabilities for sockets that are not connected to dimmer switches.”

3. Consumers’ preference for quality of LED light matters

Ultimately, a consumer will be able to tune, or adjust, LED bulbs to emit a ‘cooler’ white light in the kitchen or a ‘warmer’ soft white light in the living room, based on preference, the task at hand, functionality or time of day. Until this capability becomes more affordable for mainstream adoption, GE will continue to develop soft white, daylight and reveal LED options.

“Stop & Shop and Giant customers want to implement environmentally sensitive practices in their homes for a good value, such as energy-efficient LED lighting, but that shouldn’t mean compromising on quality,” says Jim Wonderly, Vice President of General Merchandise at Ahold USA, parent company of Stop & Shop, GIANT/MARTIN’S and Giant Foods. “We teamed up with GE Lighting to give customers the highest quality LED bulbs from a brand they trust with optimal energy savings, making an energy-efficient lifestyle convenient and attainable.”

4. Consumers want practical LED options for every application

Consumers need LED bulbs to work with their existing home lighting applications – from table lamps to recessed lighting. Up until now, consumers didn’t have realistic LED options for enclosed fixtures and linear work lights. With its latest LED portfolio, GE Lighting is offering LED options for ceiling flush-mount fixtures, or enclosed fixtures, and LED work lights with hardwire connections, making an all-LED lit home possible. GE Lighting has proven success in the commercial space with these types of fixtures and is now offering residential LED options.

“When customers enter our lighting aisle, we know their primary concern is to find the right light bulb for a specific functional need,” says Jamie Akemann, Vice President - Hardlines at Meijer. “Our customers are not necessarily concerned with the science behind lighting – they simply want to know which energy-efficient LED light bulb fits a particular socket and will give them that cozy feeling in their living room. Working with GE, we’re creating an in-aisle experience that provides the information our customers need while demonstrating how lighting can help create an overall mood in a room.”

5. To further propel consumer adoption, recognizable lighting shapes are vital

Familiarity of light bulb design and shape is still vitally important to avoid confusion and to spur continued LED adoption. While LED lighting gives us exciting new capabilities to light our homes in new ways without using conventional lighting fixtures, this transition will take time. With this in mind, GE Lighting continues to develop LED bulbs in A-line and other incandescent shapes.

Consumers can find our newly designed A-line ENERGY STAR-qualified LED products at major retailers, like Walmart and Sam's Club. Our third generation 40- and 60-watt will be available in May, and our second generation 75- and 100-watt replacement LEDs will be available this summer.

"While no other technology has enabled us to explore these exciting, new opportunities with lighting, we know we need to guide consumers through this fundamental lifestyle shift from the way they've lit their homes for more than 100 years," says Strainic. "We'll continue to put consumer needs and preferences first as we develop our LED lighting products."

To calculate a home’s energy-saving potential by switching to LED lighting, GE Lighting has developed a new tool, an LED energy-saving calculator. This tool translates energy savings into relatable terms for consumers, making the switch a no-brainer.

To learn more about these and other innovative consumer LED products, visit GE Lighting’s website.

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs about 13,000 people in more than 100 countries, and sells products under the reveal® and energy smart® consumer brands, and Evolve™, GTx™, Immersion™, Infusion™, Lumination™, Albeo™ and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, exp...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...