SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Research and Markets: Global Advertising Annual 2013-2014

Research and Markets (http://www.researchandmarkets.com/research/x7kqjx/2013_2014) has announced the addition of the "2013 - 2014 Global Advertising Annual" report to their offering.

The evolution of automotive advertising is leading online auto sites to find new revenue streams and support more ways for users to connect with cars, trucks and motorcycles on their mobile phones and tablets.

The author covers those trends and more in its newest report, the 2013 Automotive Advertising Annual. The 73-page report covers 29 companies in 17 countries with interesting stories about how they are strengthening their businesses.

AutoScout24 in Germany, for example, is growing several new services with promising revenue streams, all in an effort to ensure that it collects more than a crumb of the cake with automotive transactions, including repairs and body work, technical checks of used vehicles, and even auto cleaning. That's going far beyond the traditional listings of used and new cars.

Then there's AutoTrader.co.uk, where mobile devices deliver more than half of all traffic to the site.

And Bilbasen in Denmark, a site owned by the eBay Classifieds Group that had to apologize to dealers for increasing its prices when it was the only game in town but it was too late, because auto dealers had already built their own competitive site.

The report details the strategies and tactics that automotive sites are using and planning to implement in 2014.

Key Topics Covered:

EXECUTIVE SUMMARY:

Kicking the habit of kicking the tires

NORTH AMERICA: UNITED STATES:

  • U.S. vehicle sales prominently Web-begun or Web-only
  • Cars.com key to dealer engagement is good review
  • AutoTrader's Trade-in Marketplace builds inventory
  • Craigslist begins charging dealer fees across U.S.
  • In Arkansas, size matters: how one small site fights the big guys
  • Want to sell a vehicle? Attach a video

NORTH AMERICA: CANADA:

  • AutoTrader.ca mobile traffic 50% of total
  • Metroland makes most of 3rd place in 2-horse race

WESTERN EUROPE: GERMANY:

  • AutoScout24.de: New income streams along the value chain
  • Motory: clever link social and selling

WESTERN EUROPE: FRANCE:

  • Car & Boat Media's Caradisiac.com and LaCentrale.fr cultivate their differences

WESTERN EUROPE: U.K.:

  • Gumtree tackles Autotrader U.K. head-on
  • Auto Trader U.K. takes mobile step further

WESTERN EUROPE: SWITZERLAND:

  • AutoRicardo - newly tuned low-cost policy

WESTERN EUROPE: SPAIN:

  • Coches.com mediation platform' for dealers PP

WESTERN EUROPE: FINLAND:

  • NettiAuto: Occupy all vehicle segments

WESTERN EUROPE: DENMARK:

  • Danish auto dealers revolt against Bilbasen
  • Denmark's AutoUncle expanding furiously

WESTERN EUROPE: TURKEY:

  • Arabam relaunch will boost usability, sales

EASTERN EUROPE: POLAND:

  • Otomoto: Reach, promotions important
  • Listen to your users, says Moto.Gratka

EASTERN EUROPE: ROMANIA:

  • App innovation drives growth at Auto.ro

EASTERN EUROPE: CROATIA:

  • Auti.hr benefits from high brand awareness

EASTERN EUROPE: SLOVAKIA:

  • Autobazar.eu: right place at the right time

MIDDLE EAST: UAE:

  • Yallamotor has great first year in Middle East

ASIA: CHINA:

  • Autohome latest classified company to go public
  • BitAuto leverages software, magazine, TV, radio

ASIA: SOUTHEAST:

  • iCar Asia, sgCarMart, carve out Southeast Asia

For more information visit http://www.researchandmarkets.com/research/x7kqjx/2013_2014.

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