SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Zoo for iPhone and Android Cuts Through the Clutter and Delivers the Best Videos, Images and News from around the Web

Infospace, a proprietary developer of metasearch products, announced today the launch of its mobile app, Zoo®. Zoo helps users cut through the clutter and discover rich, relevant search results, including videos, images and news from around the web.

Created to take the guesswork out of website credibility, Zoo enables users to find what they are looking for faster. When users like or dislike a site, Zoo adds the preference to its proprietary scoring algorithm. The result is a ZooScore, an easy-to-scan score that helps Zoo users quickly find high quality sites. In addition to liking and disliking sites, Zoo allows users to block sites. Site blocking puts Zoo users in control by allowing users to block sites that are spammy or have irrelevant, incorrect or outdated information. Once a site is blocked, Zoo will prevent it from appearing in the search results ever again.

“People are tired of the tedious process of sifting through pages of search results to find high quality sites and relevant information,” said Lee Fergestrom, sr., director of product for Infospace. “When you’re on-the-go, you need the right results fast. You don’t have time to click results that lead to spammy or irrelevant content. We believe that people deserve more from mobile search.”

Additionally, Zoo offers the following features that allow users to find what they need quickly and easily:

  • Discover and Trending: Browse popular headlines and trending topics based on personal tastes and interests.
  • Favorites: Conveniently allows users to save content they want to revisit or save for later.
  • Privacy Mode: Users can take their browsing “off the record” by turning off the search history for a private search experience.
  • Search and Share: Discover a great site? Quickly and easily share sites and images with contacts using the integrated share feature.
  • Voice-Enabled Search: Users can search the web by simply speaking requests.

“With Zoo, our goal is to empower users, to provide a more personalized search experience and to collectively build a better, more credible web,” said Fergestrom.

Zoo is available on the App Store and Google Play. For more information, please visit Zoo.com.

About Infospace

Infospace, a leading developer of metasearch products, is focused on bringing the best of the Web to Internet users. Infospace's proprietary metasearch technology combines the top results from several of the largest online search engines, providing fast and comprehensive search results on Infospace sites including Zoo® (www.zoo.com) and Dogpile® (www.dogpile.com). Infospace's metasearch technology is also available on nearly 150 partner sites, including content, community, and connectivity sites. More information may be found at www.infospace.com. Infospace is a business unit of Blucora, Inc. (NASDAQ:BCOR).

Infospace.com, Infospace, Dogpile and other marks are trademarks of Infospace, Inc. The names of other companies and products mentioned herein may be the trademarks of their respective owners.

Members of the press: to schedule an interview with Infospace President Mike Glover or to learn more about zoo.com, please contact Melissa Korb at 425-201-8610 or by e-mail at [email protected].

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