SYS-CON MEDIA Authors: Pat Romanski, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

News Feed Item

RES Software Taps High-Tech Marketing Veteran Tracey Mustacchio as Chief Marketing Officer

RES Software today announced the appointment of Tracey Mustacchio to Chief Marketing Officer (CMO). Tracey, an experienced high-tech leader and market strategist, will help lead the company to a new level of growth by spearheading the company’s global product marketing and communications initiatives.

Tracey joins RES Software from IBM (NYSE: IBM), where she served as Vice President of Worldwide Marketing for the company’s Information Management division. Tracey brings more than 20 years of experience in marketing, business development and product management to RES Software, in addition to a long track record of helping companies strengthen their brand to dominate specific market niches. With an entrepreneurial mindset and deep understanding of developing powerful go-to-market strategies in the technology sector, Tracey will lead RES Software’s strategic communications initiatives to drive sales and achieve corporate goals and objectives.

“Together with the RES Software Board of Directors and our employees, I am very pleased to welcome a professional of Tracey’s expertise and proven strategic ability as a member of our company’s most senior leadership team,” said Klaus Besier, CEO of RES Software. “With the company now poised for continued rapid growth through the broader adoption of our RES IT Store offering, Tracey’s established track record as a marketing strategist and a global senior executive is the right addition at just the right time for us.”

“I am happy to join RES Software at a very exciting time for the company,” added Mustacchio. “I’m looking forward to building on the strengths and already established leadership team of RES Software to meet the evolving needs of our clients and help drive the company’s growth to the next level.”

In her previous role as VP of WW Marketing for IBM's Information Management division, Tracey played a key part in developing the company’s stance on big data and analytics, guiding meaningful communications campaigns around these enterprises issues. Prior to IBM, Tracey served as Vivisimo's (acquired by IBM) CMO and led all of Vivisimo's marketing and product management functions, including go-to-market strategy, public relations and lead generation.

Before Vivisimo, Tracey held senior marketing and product management positions at TraceSecurity, Secure Software (acquired by Fortify Software), McAfee and Business Evolution (acquired by Kana). She also founded and operated her own strategic marketing consultancy that specialized in marketing and product management consulting for high-growth companies, further solidifying her expertise in mission-critical communications in the enterprise technology sector. A sampling of Tracey’s category-leading clients included Rightnow Technologies (acquired by Oracle) and Cybertrust (acquired by Verizon).

About RES Software

RES Software transforms how users consume IT services through proactive, secure and automated delivery and return of IT resources, with a great user experience. RES Software helps IT professionals master the impacts of IT consumerization, increasingly sophisticated corporate users, bring-your-own-device initiatives and cloud technologies by building a foundation for delivering IT as a Service. RES Software patented technologies are used by a global customer base, and include superior customer support. For more information, follow updates on Twitter @ressoftware and visit www.ressoftware.com or www.itstore.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...