SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Tendenci Launches Web Marketing Alliance Program

Welcomes White Hat Ops as Charter Member and Preferred Provider of Search Engine Marketing Services

Tendenci (www.tendenci.com), the software development company spearheading the Tendenci® Open Source Content Management System (CMS) project for associations and other nonprofits (NPOs), today launched the Tendenci Web Marketing Alliance Program. The initiative enables leading providers of marketing and website services to partner with Tendenci to accelerate the success of the large installed base of websites powered by the Tendenci CMS platform. The Web Marketing Alliance Program also enables Tendenci to focus on developing the Tendenci CMS platform.

Tendenci has more than 1 million users and powers hundreds of websites for NPOs, associations and other cause-related organizations around the world.

"With the Web Marketing Alliance Program we have established an ecosystem of leading service providers that can help organizations maximize the success of their online initiatives," said Tendenci Founder and CEO Ed Schipul. "The Web Marketing Alliance Program allows us to focus on making Tendenci Open Source CMS the world's leading open source software platform for NPOs, while also ensuring the Tendenci community has access to the Web marketing expertise they may need."

In coordination with the Web Marketing Alliance Program launch, Tendenci announced that White Hat Ops, a leading provider of search engine marketing services, has joined the Program as a charter member. Tendenci and White Hat Ops have partnered to seamlessly provide the Tendenci user community with organic search engine optimization services, online advertising and other associated services.

"Search is a complex and ever-evolving discipline that requires singular focus, and we look forward to having White Hat Ops join the Web Marketing Alliance Program to ensure the Tendenci community has access to leading edge search engine marketing strategies," said Schipul.

White Hat Ops is headed by Jonti Bolles, a longtime Tendenci executive who is a respected expert in search engine marketing.

Tendenci invites nonprofit consulting firms, fundraisers, social media consultants, website designers, marketing, advertising and public relations agencies, and other service providers that help organizations with their Web marketing needs, to join the Web Marketing Alliance Program. Learn more at http://tendenci.com/partners/.

Tendenci Open Source CMS platform offers unique capabilities purpose-built for cause-related organizations. It was released as an open source solution to give cause-related organizations greater freedom and control over their online presence. Tendenci makes it easy for associations and NPOs to promote and build support for their mission, generate revenue, and manage and promote events.

About Tendenci

Headquartered in Houston with an office in Silicon Valley, Tendenci (www.tendenci.com) develops the Tendenci Open Source CMS platform tailor-made for the unique needs of cause-related organizations including associations and other nonprofits. Tendenci is a revenue generating online tool with over one million users overall. Tendenci powers the websites of DePelchin Children's Center, Housing Authority of the City of Los Angeles and Advance.org, among hundreds of others. Tendenci's Schipul Web Marketing business unit provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Additional information about Tendenci and Schipul is available at www.tendenci.com.

More Stories By Daniel Keeney

Dan Keeney is the president of DPK Public Relations, which represents PULSE, The Aldridge Company, Schipul - The Web Marketing Company, Society for Heart Attack Prevention and Eradication, ERHC Energy, Saint Arnold Brewing Company, Arocha Hair Restoration among other companies. Specialties include helping organizations increase their positive visibility and establish and strengthen relationships with influencers in their markets.

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