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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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McDonald's USA Connects More Fans With FIFA World Cup(TM) Experiences

Company Celebrates Sponsorship With New "Peel. Play. Ole, Ole" In-Store Game and Online Sweepstakes, First-Time Global Redesign of Iconic Fry Boxes With Soccer-Inspired Art

OAK BROOK, IL -- (Marketwired) -- 05/28/14 -- To celebrate its sponsorship of the 2014 FIFA World Cup™, McDonald's USA is connecting soccer fans with once-in-a-lifetime trips to experience the 2014 FIFA World Cup™ in Brazil.

McDonald's will award lucky fans with trips to Rio de Janeiro as part of the national "Peel. Play. Olé, Olé" game, which starts June 10 in restaurants and online. Awarded during the first two weeks of the online sweepstakes, the trip to Brazil includes tickets to the third-place and FIFA World Cup™ Final match, fan access and more. Entry for a chance to win a trip to the FIFA World Cup™ ends June 23.

And for the first time, McDonald's will redesign its world-famous Large and Medium fry boxes globally with original street art that reflects the beauty and passion of soccer. The unique packaging also unlocks the new high-tech mobile app GOL!, which allows soccer fans from every corner of the world to engage with each other through a fun, virtual trick-shot challenge.

Along with the "Peel. Play. Olé, Olé" game, McDonald's is making even more global connections through its sponsorship of the FIFA World Cup™. McDonald's is building on existing programs for soccer enthusiasts to experience the thrill of the FIFA World Cup™ first-hand, including the McDonald's Player Escort program. This year, McDonald's USA is sending 26 U.S. kids ages 6 to 10 to attend matches in Brazil, meet some of the world's best soccer players and walk hand-in-hand with them onto the field before their match. Earlier this month, McDonald's selected its Player Escorts from across the country.

"Soccer is a passion for people of all ages across the globe, and the FIFA World Cup™ is the stage for the world to come together and celebrate victories and sportsmanship," said Dean Barrett, senior vice president, global relationship officer, McDonald's Corporation. "From the Player Escort program to our new sweepstakes, McDonald's USA is helping more people than ever before to experience the FIFA World Cup™ live in Brazil in an unforgettable way."

Customers and fans who won't be traveling to Brazil can still join in the celebration with the "Peel. Play. Olé, Olé" in-store instant win game and online sweepstakes. For both the online and in-store game, customers peel game pieces off McDonald's products, including the Egg McMuffin®, Large Fries, Big Mac® and 10- and 20-piece Chicken McNuggets®.

Some customers will be instant winners and receive prizes like Arch Cards valued at $10, $50 or $100, U.S. Soccer gear, Fanatics.com digital gift codes and free McDonald's food: Medium McCafé® Coffee, Bacon Clubhouse Sandwich, Medium Fries, Premium McWrap®, Large Soft Drink or Oatmeal.

All game pieces include a special code, which customers can use to enter online at www.mcdonegoal.com for a chance to win a trip to the FIFA World Cup Brazil™ this July, in addition to prizes provided by McDonald's partners including U.S. Soccer and Fanatics.com:

  • U.S. Soccer: Game Experience trips that include tickets to a 2014 U.S. Soccer match, access to watch public training the day before the game and warm-ups from the field, a locker room and stadium tour and a custom U.S. Soccer kit.

  • Fanatics.com: Digital gift codes valued at $10, $50 and $100, along with 20 percent off coupons listed below each game piece.

McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.

NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE CHANCES OF WINNING. Internet access & valid email required for Online Sweepstakes entry. In-Store Game open to residents of the 50 US&DC, begins 6/10/14, ends 7/7/14, or while supplies last. Online Sweepstakes includes six weekly entry periods beginning on 6/10/14 at 12:00:00 a.m. ET, and ending on 7/21/14 at 11:59:59 p.m. ET. Must be 18+ to enter Online Sweepstakes. Participation is subject to Official Rules available at participating McDonald's restaurants and McdOneGoal.com; see for restrictions, prizes/claim details, ARVs, odds and no purchase participation. Message & data rates may apply to mobile participation. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.

About McDonald's

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit www.ussoccer.com.

About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and e-stores for over 150 collegiate and professional team properties. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

McDonald's, McWrap, McMuffin, McNuggets, Arch Card, McCafe and Big Mac are registered trademarks of McDonald's Corporation and its affiliates. © 2014 McDonald's.

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