SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Origami Logic Unveils First Search-Powered Marketing Intelligence Platform

Origami Logic, the developer of marketing intelligence solutions, today announced the Origami Logic Marketing Intelligence Platform, the first search-powered solution that enables brand marketers to easily access, measure and analyze the performance of their activities across different channels, without the need for IT assistance. The cornerstone of the Origami Logic Marketing Platform is the Marketing Graph, which connects the relationships between marketing campaigns, activities, and performance metrics across different systems, making all data easily accessible from an intuitive search interface.

“The social and digital explosion makes this a very exciting time to be a marketer, but also a challenging one. With all of the different ways marketers have to reach audiences, performance data is highly fragmented, making it difficult to gain insight into what’s working and what isn’t across products, geographies, and channels,” said Opher Kahane, Co-Founder and CEO of Origami Logic. “With our Marketing Intelligence Platform, we make it easy for brand marketers to measure the performance of their activities, no matter where they are being executed. This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions, faster.”

With the Origami Logic Marketing Intelligence Platform and its Marketing Graph, marketers can easily find activities and their performance metrics by typing in searches based on different criteria – messages, product, region, etc. – using terminology that is familiar to them. Results are then quickly returned, no matter where the activities were executed. By giving brand marketers easy access to data they care about, it is now possible to integrate measurement with the execution of marketing campaigns.

The Origami Logic Marketing Intelligence Platform is designed to make marketers more agile by helping them quickly understand what is working and what isn’t. This enables them to make adjustments during a campaign, rather than discovering insights after a campaign is over. The platform provides the following functionality:

  • Search – Marketers can conduct Google-like searches, using terminology that is familiar to them. Search insulates them from having to understand the underlying details of the systems and data they want to access.
  • Data Collection – Origami Logic collects data automatically from a wide variety of sources. Digital sources - such as websites, social channels, ad systems, email services and mobile apps - can be easily connected. Offline data - such as brand survey data, CRM insights, and offline campaign insights - can also be connected or uploaded to the platform.
  • Tagging – Origami Logic allows marketers to easily organize their activities and performance metrics in a way that reflects how they run their business, by applying tags to their data.
  • Visualization and Analysis – Origami Logic features a beautiful user interface that enables marketers to see performance information and exceptions quickly and clearly. Marketers can also "drill" into the data to gain a greater understanding of what's happening.

The Origami Logic Marketing Intelligence Platform is currently being used by global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, to measure the performance of marketing activities across thousands of digital channels and accounts.

“Origami Logic’s search capability is amazing,” said Paul Sebastien, CMO of T-Mobile Hosted Business Services. “We can quickly answer a broad range of marketing questions – from cross-channel campaign performance down to the impact of individual pieces of content – by doing a Google-like search.”

The Origami Logic Marketing Intelligence Platform is a SaaS-based solution that can be implemented without any assistance from IT. More details can be found at www.origamilogic.com.

About Origami Logic

Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through the industry’s first search-powered marketing intelligence platform, global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, are deriving greater value from their disparate marketing data and making better decisions, faster. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.

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