SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

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Minister of State Bernier Attends Rendez-Vous Canada to Promote the Canada's Tourism Brand and to Meet With Key Industry Players

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 05/28/14 -- Industry Canada

Today, Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture), highlighted the concrete actions taken by the Government of Canada in support of the Canadian tourism industry's efforts to attract international visitors during an address at Rendez-vous Canada.

While reinforcing the importance of the Canadian Tourism Commission (CTC) in the promotion of Canada's tourism brand abroad, the Minister of State also encouraged the international buyers in attendance to take advantage of networking opportunities and to learn about the unique experiences that Canada has to offer.

Quick facts

About tourism:


--  Tourism revenues, GDP and employment all experienced growth in 2013.

--  In 2013, tourism revenues in Canada grew by 3% to over $84 billion.

--  In 2013, Canada received 16.6 million overnight trips by non-residents,
    an increase of 1.5% from 2012.

--  The number of tourism jobs in 2013 reached 618,100, an increase of 1.4%,
    compared to 2012.


About Rendez-vous Canada:


--  Rendez-vous Canada is an annual event and a gateway that allows
    international buyers to meet with Canadian sellers and learn more about
    Canada's tourism products.

--  The Vancouver Convention Centre in British Columbia is hosting Rendez-
    vous Canada 2014 from May 27 to 30.

--  More than 1,500 international travel professionals will attend Rendez-
    vous Canada 2014 and will participate in 24,000 pre-scheduled face-to-
    face business appointments.

--  This year represents one of the best-ever attendance of foreign buyers
    with 475 from 28 countries, which include all of the CTC's key markets.


Quote

In an increasingly competitive global marketplace, Rendez-vous Canada presents unique opportunities for the industry to enhance Canada's tourism brand and engage with international buyers. Our government is pleased to support key tourism stakeholders and the sector's contribution to the Canadian economy through the Federal Tourism Strategy. The changing realities on the international scene are pointing to the increasingly competitive nature of the global marketplace. As such, the role of the CTC in coordinating events such as Rendez-vous Canada is crucial to enhancing Canada's tourism brand abroad.

- Maxime Bernier, Minister of State (Small Business and Tourism) (Agriculture)

Follow us on Twitter: @industrycanada

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