SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Sales and Marketing Confidential: National Survey Uncovers Rise of Hyper-Informed Customer

Nearly Half of Sales Pros Confess to Being Outsmarted by Customers, Look to Mobile Technology to Stay Ahead

SAN FRANCISCO, CA -- (Marketwired) -- 05/29/14 -- and Ghent, Belgium Showpad, a leading mobile sales enablement solution, unveiled TapResearch data of a survey that found nearly half of sales professionals (47 percent) admitted to being outsmarted by customers. Fortunately, new technology can help sales and marketing teams meet the demands of today's educated customer, as well as boost productivity and achieve business goals.

The survey of 1,000 U.S. sales professionals revealed a wealth of data regarding the state of sales technology. Mobile devices rank as the top tech tool to close sales deals. Specifically, 30 percent of respondents name tablets as the top technology-of-choice, outpacing Salesforce.com two-to-one. Overall, technology is a proven productivity booster, as one in five sales professionals report that technology has increased productivity by more than 100 percent.

The TapResearch survey was conducted on behalf of Showpad, which aligns sales and marketing. Showpad solves sales content struggles, provides marketing with insights and helps sales professionals deal with the more informed buyer through a mobile first solution.

To view the full infographic, click here: http://bit.ly/1khBgcZ. For more details about the survey, visit http://blog.showpad.com/why-easy-matters.

About Showpad

Showpad is the leader in mobile sales enablement. The Showpad platform delivers contextual content to sales teams or channel partners on any device so they can sell anytime and anywhere. Powerful reporting helps enterprise businesses understand content usage and productivity to align sales and marketing efforts toward revenue goals while reducing content struggle. Founded in Belgium, with U.S. headquarters in San Francisco, Showpad empowers marketing and sales teams at more than 500 top companies around the world, including Heineken, Audi, and Bayer Pharmaceuticals, to optimize customer opportunities and increase sales. For more information, visit www.showpad.com.

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