SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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SDL Drives the Future of Customer Experience at Innovate San Francisco 2014

Building on the momentum of the successful launch of its Customer Experience Cloud™ offering in January, SDL (LSE: SDL) is announcing its fifth annual SDL Innovate series of global conferences. The series continues with SDL’s San Francisco conference, a three-day thought leadership event for customer experience professionals to gain actionable insights from customer experience leaders and visionaries, including a full day for preconference workshops. The event will take place at The Westin St. Francis in San Francisco from June 10-12, 2014 and will provide attendees with the inspiration, tools and know-how to maximize every customer experience opportunity to increase a brand’s impact and bottom line.

Drawing on its global customer base of more than 1,500 enterprise customers — including 72 of the top 100 global brands — and 400 partners, SDL has ensured Innovate San Francisco features compelling keynote sessions from customer experience (CX) visionaries, including Josh Linker, a five-time successful tech entrepreneur and New York Times bestselling author focusing on unleashing creativity and innovation, and Ted Rubin, a social marketing strategist and leading expert on customer experience management. Rubin’s session will detail tips on building greater intimacy with clients to generate the Return on Relationship. Other marketing experts joining the discussion at Innovate San Francisco include Jeofrey Bean and Sean Van Tyne, the co-authors of 'The Customer Experience Revolution,’ who will highlight what it takes to become a company who offers consumers the best customer experience, while increasing profit and overall sustainability.

SDL customer Dell will also be in attendance and its director of Global Information Development, Jerele Neeld, will present how the company leverages SDL’s Documentation solutions for success. Paul von Wupperfeld, World Wide Manager, Translation and Localization for Texas Instruments and SDL customer, will also be presenting a Language Solutions track session at the event.

Other highlights of Innovate San Francisco include a session by SDL customer Oracle and several presentations from analysts at Forrester Research, Gartner, Digital Clarity Group and Common Sense Advisory who will share their insights on customer experience and the state of the market. These speakers will be joined by additional SDL customer representatives over the course of the event, including sessions from:

  • ADP: “Supporting Better Global Customer Experiences Through Centralized Translation Processes”
  • Brown Forman: “Social Intelligence Informs Customer Experience”
  • NetApp: “How Digital Marketing Drives the Customer Experience”

SDL’s CEO and founder, Mark Lancaster, will be presenting SDL’s Customer Experience Management vision. He will be joined by SDL’s CMO, Paige O’Neill, who will be looking into the future of customer experience and CTO, Dennis van der Veeke, who will be giving examples of customer experience in practice. The event will feature a full day dedicated to workshops and more than 40 breakout sessions from inspirational customers and SDL executives. Full program details can be obtained here.

“With a great event in London and an impactful few days in Amsterdam, we’re excited to bring this event back to the Bay area, where it all started. Many of our largest brands hail from the states and to see them all convene under one roof is very powerful,” said Mark Lancaster, CEO and founder, SDL. “The evolution of the marketing industry has compelled marketers to develop new skills, launch new communication channels and drive more engagement with customers. Our Innovate summits are a great opportunity to bring some of the most forward thinking CX leaders and visionaries in the industry together to share their insights and experiences to continue to drive the CXM community forward.”

Innovate will continue its tour in Sydney and Tokyo in September. For more information on Innovate San Francisco and to register for the event, please visit: www.sdl.com/innovate-sanfran.

About SDL

SDL (LSE: SDL) allows companies to optimise their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organisations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit www.sdl.com.

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