SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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Free Webinar Will Provide Overview on How Marketing Metrics Can Improve Profitability

Marketing metrics are important, but often underutilized, tools for creating pricing structures, improving profitability and leveraging inventory.

Priority Metrics Group (PMG), a respected research and consulting firm, is offering a free webinar at 7 p.m. GMT (2 p.m. Eastern U.S.), on June 25th to show participants how their marketing data can be harnessed to create meaningful sales growth and distribution channel improvements.

The Sales and Distribution Metrics webinar will provide an overview on how to design and implement metrics that accurately measure performance and provide management with decision-making information to improve profitability. Professionals from a broad cross section of disciplines—management, marketing, procurement and operations—will benefit from the information provided.

“Companies frequently don’t take the time to accurately measure marketing efforts. As a result, decisions are made without the proper input. Additionally, implementing the wrong measures can create misalignment which leads to conflicting behavior, inequitable rewards and reduced profit,” said John Barrett, president.

The 30-minute WebEx™ webinar will be followed by a question and answer session. Attendees will walk away with the ability to design sound metrics and be able to identify areas of potential misalignment. Concepts will be illustrated with case studies drawn from real-world scenarios. The Sales and Distribution Metrics module, is the second in a series of four scheduled 2014 webinars on marketing metrics topics.

To register for the free webinar, please visit the website or for additional information contact Lee Lancaster, (864) 583-2274, [email protected].

About Priority Metrics Group

Priority Metrics Group, Inc. (PMG), Spartanburg, S.C., is a professional marketing consulting firm with 20-plus years of experience. The company provides customized research, analysis and consulting services designed to generate profitable growth for its clients. PMG works with leading organizations around the world in a variety of manufacturing and service industries. For more information, visit

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