SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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MakerBot and B&H Create 3D Printing Store-Within-a-Store

MakerBot and B&H Photo Video in New York City are excited to announce the new MakerBot store-within-a-store, opening May 29, 2014, at the B&H SuperStore at 420 Ninth Avenue, New York, New York. This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores in New York, Boston and Greenwich, Connecticut. B&H is known for its professional photo, video, printing and audio products and services, and 3D printing will, according to B&H, nicely complement its already vast array of products offered.

MakerBot and B&H SuperStore in New York City launched a MakerBot 3D Printer store-within-a-store con ...

MakerBot and B&H SuperStore in New York City launched a MakerBot 3D Printer store-within-a-store concept. This is the first store-within-a-store for MakerBot and its largest retail experience outside of its own MakerBot® Retail Stores. (Photo: Business Wire)

“MakerBot 3D printing isn’t exactly new to B&H,” noted Mark Schulze, vice president of sales for MakerBot. “B&H has been selling MakerBot Replicator Desktop 3D Printers online for a few months. In that short period of time, B&H has quickly become one of MakerBot’s highest-performing partners. Expanding MakerBot products to the B&H SuperStore in New York City is a natural progression and one we are really excited to launch with the first-ever MakerBot store-within-a-store.”

“Showcasing cutting-edge technology is part of what B&H is all about,” said Brian Markman, director of sales at B&H Photo Video. “We have been fans of 3D printing for a long time. After seeing the great response to MakerBot products online, as well as the replacement parts for drones/copters used in Aerial Imaging that our customers have made, we know that MakerBot is a proven performer. Our customer base is full of avid makers and we are confident they will also embrace 3D printing and all that it has to offer in the store.”

The new MakerBot store-within-a-store at B&H will be a large, 150-square-foot area in the center of the store where MakerBot Replicator® Desktop 3D Printers will be demonstrated and their capabilities for the photo, video and audio customer will be highlighted. Customers will be able to purchase MakerBot Replicator Desktop 3D Printers on-site as well as to shop online through bhphotovideo.com. The MakerBot B&H store-within-a-store will also sell MakerBot PLA Filament and other 3D printing accessories, including the MakerBot Digitizer™ Desktop 3D Scanner. The MakerBot store-within-a-store at B&H will be staffed by knowledgeable B&H employees that have all been trained on MakerBot Replicator Desktop 3D Printers and will be able to demonstrate their 3D printing skills for customers.

“3D printing is the next creative medium and it makes a lot of sense to combine 3D printing with photo, video and audio products,” noted Bre Pettis, CEO of MakerBot, who is also an avid photographer and videographer. “Photographers and videographers as well as sound technicians are some of the most prolific creators of 3D printed clips, holders, mounts, rails and other accessories that complement B&H’s product lines. This industry has everyday uses for 3D printed accessories. Providing them an opportunity to experience and purchase MakerBot Replicator Desktop 3D Printers and products right at the store they frequent for other supplies is a great combination.”

The MakerBot B&H store-within-a-store will offer the MakerBot Replicator Desktop 3D Printer, the MakerBot Replicator Mini Compact 3D Printer, the MakerBot Replicator 2 Desktop 3D Printer, the MakerBot Digitizer Desktop 3D Scanner, MakerBot PLA Filament and other accessories, such as build plate tape, tool kits and glass build plates.

To learn more about MakerBot and B&H, visit makerbot.com or bhphotovideo.com.

About MakerBot

MakerBot, a subsidiary of Stratasys Ltd., is leading the Next Industrial Revolution by setting the standards in reliable and affordable desktop 3D printing. Founded in 2009, MakerBot has built the largest installed base of desktop 3D printers sold to innovative and industry-leading customers worldwide, including engineers, architects, designers, educators and consumers. The MakerBot 3D Ecosystem drives accessibility and rapid adoption of 3D printing and includes Thingiverse.com, the MakerBot Digitizer Desktop 3D Scanner, the MakerBot Replicator line of Desktop 3D Printers, MakerBot Desktop, the MakerBot MakerCare® Protection Plan, the MakerBot Retail Stores and strategic partnerships with top-tier brands. MakerBot has been honored with many accolades, including Popular Mechanics’ “Overall Winner” for best 3D printer, Time’s “Best Inventions of 2012,” Popular Mechanics’ “Editor’s Choice Award,” Popular Science’s “Product of the Year,” Fast Company’s “One of the World’s Top 10 Most Innovative Companies in Consumer Electronics” and many more. Join the Next Industrial Revolution by following MakerBot at makerbot.com.

About B&H

As the world’s largest source of professional photo, video and audio equipment, B&H Photo Video is known worldwide for the knowledgeable salespeople and fast, reliable shipping that have been satisfying customers for over 40 years. B&H is world-renowned as the place to be for all your photo, video, pro audio, and digital imaging needs. Founded in 1973 as a storefront film shop, the New York City operation quickly grew to become the largest non-chain photo and video equipment store in the United States. The store carries a wide range of products, including professional and specialty equipment for sale both in-store and online. For more information on B&H Photo Video, please visit http://www.bandh.com/.

About Stratasys

Stratasys Ltd. (Nasdaq:SSYS), headquartered in Minneapolis, Minnesota, and Rehovot, Israel, is a leading global provider of 3D printing and additive manufacturing solutions. The company’s patented FDM®, PolyJet® and WDM™ 3D Printing technologies produce prototypes and manufactured goods directly from 3D CAD files or other 3D content. Systems include 3D printers for idea development, prototyping and direct digital manufacturing. Stratasys subsidiaries include MakerBot and Solidscape, and the company operates the RedEye digital-manufacturing service. Stratasys has more than 1,900 employees, holds over 550 granted or pending additive manufacturing patents globally, and has received more than 25 awards for its technology and leadership. Online at: www.stratasys.com or http://blog.stratasys.com.

Cautionary Statement Regarding Forward-Looking Statements

Certain information included or incorporated by reference in this press may be deemed to be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are often characterized by the use of forward-looking terminology such as “may,” “will,” “expect,” “anticipate,” “estimate,” “continue,” “believe,” “should,” “intend,” “project” or other similar words, but are not the only way these statements are identified. These forward-looking statements may include, but are not limited to, statements relating to the company’s objectives, plans and strategies, statements regarding the expected performance and impact of our products, statements that contain projections of results of operations or of financial condition (including, with respect to the MakerBot acquisition) and all statements (other than statements of historical facts) that address activities, events or developments that the company intends, expects, projects, believes or anticipates will or may occur in the future. Forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties. The company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, among other things: the company’s ability to efficiently and successfully integrate the operations of Stratasys, Inc. and Objet Ltd. after their merger as well as MakerBot after its acquisition and to successfully put in place and execute an effective post-merger integration plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the company operates; projected capital expenditures and liquidity; changes in the company’s strategy; government regulations and approvals; changes in customers’ budgeting priorities; litigation and regulatory proceedings; and those factors referred to under “Risk Factors,” “Information on the Company,” “Operating and Financial Review and Prospects,” and generally in the company’s annual report on Form 20-F for the year ended December 31, 2013 filed with the U.S. Securities and Exchange Commission and in other reports that the company has filed with the SEC. Readers are urged to carefully review and consider the various disclosures made in the company’s SEC reports, which are designed to advise interested parties of the risks and factors that may affect its business, financial condition, results of operations and prospects. Any forward-looking statements in this press release are made as of the date hereof, and the company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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