Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, Carmen Gonzalez, Liz McMillan, Blue Box Blog, Lori MacVittie

News Feed Item

CORRECTING and REPLACING Beats Electronics Introduces Next Generation Solo2: Designed for Sound, Tuned for Emotion

Second paragraph, first sentence of the release dated May 29, 2014 should read: In 2013 nearly four Solos were sold every minute in the US. (Instead of: In 2013 nearly four Solos were sold every minute around the world.)

The corrected release reads:

BEATS ELECTRONICS INTRODUCES NEXT GENERATION SOLO2: DESIGNED FOR SOUND, TUNED FOR EMOTION

Global Pre-Order for Solo2 Opens Today at www.BeatsbyDre.com

Beats Also Debuts New Studio Colors and High-End Collaboration with Snarkitecture

Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, is once raising the bar for excellence across both form and function with the introduction of the new Solo2 headphone.

In 2013 nearly four Solos were sold every minute in the US. With no signs of slowing down, Beats is taking the beloved headphone to the next level with Solo2 offering a robust listening experience with a wider range of sound and enhanced clarity.

“When you think about Beats you think about iconic design, incredible sound, premium quality, profound comfort and of course, portability; we’ve worked hard to earn this reputation and along with that comes very high expectations,” said Beats President Luke Wood. “Solo2 delivers on all fronts while finding new frontiers in audio performance to bring the emotion back to music."

Solo2 is designed with you and your lifestyle in mind

Sound: The Solo2 headphone has a more dynamic, wider range of sound, with a clarity that will bring you closer to what the artist intended, whether you’re into hip-hop, heavy metal, jazz, electronic, or country.

Design: The Solo2 headphone maintains the same sleek, streamlined aesthetic as the iconic Beats Studio with fast flowing curves and no visible screws. Starting at the center of the flexible headband, the frame of the headphone has been curved like never before, giving the Solo2 a custom-fit feeling. The earcups have been ergonomically angled to complete this natural fit, with pivots for optimal comfort and sound delivery. Finally, the earcups’ premium material helps dissipate heat and minimize sound leakage.

Colors: The Solo2 headphone will be available in Black, White, Red, Blue, Gray, and Pink.

Partnership: Beats has once again teamed up with project (RED), making the red Solo2 an official (RED) product, helping to fight the battle against AIDS.

Solo2 headphone retails for $199.95 and is available globally for pre-order starting May 29, 2014 on www.beatsbydre.com. It will be widely available on June 1, 2014 also at www.beatsbydre.com and authorized Beats retailers.

The Beats Studio takes design and style to new heights

When we reimagined the legendary Beats Studio headphone, we reinforced our commitment to exquisite form, function, and most importantly sound. Today, we’re extending the Studio color palette to include Champagne and Metallic Sky. Both colors compliment the fast curves and smooth surfaces of the Studio, enhancing the sound experience with sophistication and style.

The Beats Studio headphone in Champagne and Metallic Sky retails for $299 and is available at select retailers today. It will be available on www.beatsbydre.com in mid June.

Beats also announced a partnership with Snarkitecture, a collaborative practice operating in territories between the disciplines of art and architecture. Inspired by a shared love of music, the two teamed up to turn the iconic Studio headphone into a piece of art. The completely matte white object strips away the familiar colors and logos, so the headphone can be experienced in its purest form accompanied by Snarkitecture’s famed Pillow made from white cultured marble.

The Snarkitecture X Beats retails for $600 and will be available on June 9, 2014 on www.beatsbydre.com.

About Beats Electronics, LLC

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Culver City, CA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company...
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
SYS-CON Events announced today that CenturyLink, Inc., a leader in the network services market, has been named “Platinum Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and ...
Docker is becoming very popular--we are seeing every major private and public cloud vendor racing to adopt it. It promises portability and interoperability, and is quickly becoming the currency of the Cloud. In his session at DevOps Summit, Bart Copeland, CEO of ActiveState, discussed why Docker is so important to the future of the cloud, but will also take a step back and show that Docker is actually only one piece of the puzzle. Copeland will outline the bigger picture of where Docker fits a...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
A new definition of Big Data & the practical applications of the defined components & associated technical architecture models This presentation introduces a new definition of Big Data, along with the practical applications of the defined components and associated technical architecture models. In his session at Big Data Expo, Tony Shan will start with looking into the concept of Big Data and tracing back the first definition by Doug Laney, and then he will dive deep into the description of 3V...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that a...