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Ogilvy CommonHealth Worldwide's Buddy Scalera to Present at Localization World Conference in Dublin

PARSIPPANY, NJ -- (Marketwired) -- 05/30/14 -- Buddy Scalera of Ogilvy CommonHealth Worldwide (, the health-behavior experts of Ogilvy & Mather, has been invited to both present and serve as a panelist in the Content Strategy track at the Localization World Conference held at The Convention Centre Dublin in Ireland on June 4-6.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) ( The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather ( network.

Mr. Scalera, SVP of multichannel content strategy, will be giving a lecture in the conference's content strategy track titled "Content Strategy and the New Governance of New Media." The presentation will focus on preparing channel-agnostic content. Additionally, Mr. Scalera will be a panel member for a session titled "Content Marketing Meets Intelligent Content Engineering: The Making of The Language of Content Strategy." The panel discussion will explain how the newly published book, The Language of Content Strategy, was created by two content strategists in record time from a single source of content.

Localization World is the leading conference for international business, translation, localization, and global website management. For more information on the Localization World Conference, visit:

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.

Beth Paulino
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel

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