|By Marketwired .||
|June 2, 2014 03:00 AM EDT||
LOS ANGELES, CA -- (Marketwired) -- 06/02/14 -- Over the last decade, a shift in the approach to online advertising has taken place. While it has always been about the ad content, now the focus is weighing towards context. It is not just about what is shown in an advertisement, but rather who is looking at the content surrounding it and why. And thanks to continuously advancing advertising technology that is now available, brands can now better segment their audiences in real time based on their browsing interests. This allows them to deliver highly personalized "contextual" advertising messages through banner and text ads.
For companies of all sizes, contextual advertising opens up previously unknown advertising alternatives that can be considerably cheaper than traditional options. Daniel Yomtobian, the CEO and owner of Advertise.com, recognized the need for affordable advertisement solutions and consequently developed a unique contextual advertising platform. Using the same text ad format as major search engines like Google, Yahoo, and Bing, Advertise.com delivers contextual traffic on a cost-per-click basis from premium websites and publishers that offer a variety of ad delivery mechanisms (including intext, content, mobile, toolbar, domain parking, interstitials, email, search, and retargeting). The ads are delivered instantly based on the subject matter of the website that the user is browsing, helping improve the relevance of these ads for users, and the performance of the ads for brands. While contextual advertising does not replace search advertising altogether, it is a powerful addition to any online advertising portfolio.
Advertise.com is dedicated to helping companies deliver high-impact advertising campaigns for less than they would pay through major search engines and other advertising mediums. The Advertise.com Keyword Marketplace allows advertising brands to access thousands of search and content-based publishers through a single, user-friendly interface -- and then bid on the most popular keywords to deliver contextual ads to their target audience. And thanks to the company's patented ClickShield® technology, every ad is monitored around the clock to ensure only the highest quality site visitors.
Advertise.com was originally founded in 2001 as ABCSearch.com by Daniel Yomtobian, and then rebranded in 2009 as Advertise.com. The company has since grown into the world's largest privately held keyword pay-per-click (PPC) network. Yomtobian is proud of his company's success: "We launched Advertise.com to provide advertisers and publishers a new value proposition -- effective, affordable, and easy-to-use advertising campaigns all under one roof."
From his early start as a web designer and Internet marketer, Daniel Yomtobian has helped thousands of businesses drive more visitors to their websites. Prior to founding Advertise.com, he launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and was recently described by C-Suite Quarterly as a "...young leader [who] will continue to play an important role in shaping the online world of tomorrow".
Daniel Yomtobian Blog: http://www.DanielYomtobianAdvertise.com
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2606709
PR Agency Contact:
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 07:00 PM EST Reads: 2,742
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
Feb. 1, 2015 05:00 PM EST Reads: 874
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Feb. 1, 2015 04:15 PM EST Reads: 3,304
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Feb. 1, 2015 04:15 PM EST Reads: 3,084
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Feb. 1, 2015 03:45 PM EST Reads: 3,207
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 02:45 PM EST Reads: 2,659
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Feb. 1, 2015 02:45 PM EST Reads: 1,787
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 1, 2015 02:30 PM EST Reads: 2,813
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
Feb. 1, 2015 02:00 PM EST Reads: 1,102
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
Feb. 1, 2015 02:00 PM EST Reads: 2,123
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
Feb. 1, 2015 01:45 PM EST Reads: 2,495
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise be...
Feb. 1, 2015 01:45 PM EST Reads: 2,026
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Feb. 1, 2015 01:30 PM EST Reads: 2,397
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Feb. 1, 2015 01:15 PM EST Reads: 2,816
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
Feb. 1, 2015 01:00 PM EST Reads: 1,236