SYS-CON MEDIA Authors: Adrian Bridgwater, Carmen Gonzalez, Dana Gardner, Elizabeth White, Yeshim Deniz

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Olapic Launches Visual Commerce Platform in UK

Olapic, the visual commerce platform, today announced expansion of the company with the launch of its European operations headquartered in London. Retail brands like ASOS now have access to an innovative technology that increases online sales and engagement by integrating customer photos and videos into the shopping experience.

“The ecommerce experience has not evolved much since the beginning of the Internet and we are looking to change that,” said Jose de Cabo, COO and co-founder of Olapic. “Customer photos are the most authentic, compelling and abundant brand assets available today. Smartphones and platforms like Instagram have turned all of us into models and photographers and Olapic is the critical link connecting brands with consumers in a more meaningful way.”

Olapic works with more than 120 major fashion, beauty, travel, consumer electronics and home decor brands and retailers including ASOS, Coach, Desigual, Lancôme, New Balance and West Elm.

The Visual Commerce Imperative

Marketers are quickly realizing the power of the visual Web and are flocking to visual social networks. A recent study, the Intelligence Report: Instagram 2014, conducted by L2 Digital Think Tank and Olapic, concludes Instagram has become the most powerful social media platform. The report explores the engagement, influence and commerce-driving aspects of the platform on prestige retail brands.

Key findings about Instagram:

  • The United Kingdom is among the top five global markets accessing Instagram
  • Retail and fashion brands dominate the 10 largest communities
  • 92 percent of prestige brands have an Instagram account, up from 63 percent in July 2013
  • Brands post an average of 5.5 times a week, 43 percent of accounts post more than once a once a day
  • Instagram engagement is 15x that of Facebook’s and 25x that of Twitter
  • 54 percent of all Internet users post original photos and videos online

Olapic clients see a 4.6 percent conversion rate when customer photos are present, a 9.6 percent conversion rate if a visitor interacts with customer photos and a 5 percent sales lift, on average.

We see ourselves as an evolution from the traditional text reviews that are out there," says Cabo. "With the study, we wanted to convey that beyond the engagement benefits brands experience with Instagram, much more value can be realized if these customer photos are integrated into ecommerce environments outside of the Instagram platform.”

About Olapic

Olapic is the visual commerce platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information, visit www.olapic.com or email [email protected].

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