SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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PRO DESIGN Expands FPGA-based Prototyping Business and Appoints Director of North American Sales

PRO DESIGN, supplier of high-speed, flexible and modular FPGA-based Prototyping Systems, announced today that John Hoekstra has joined the company as Director of North American Sales.

John joins the company at a perfect time after PRO DESIGN has achieved several successes with their proFPGA product line in the FPGA based Prototyping market. Within the first 18 months after the release of the proFPGA product line PRO DESIGN was able to win already 25 customers in 10 countries for their products and is ready to expand its market presence. John will focus on customer support and revenue growth for the FPGA Prototyping business unit in North America.

John has an extensive IC design, EDA marketing and sales background. He started his career as a custom chip designer at STC and UTMC. After his successful chip design career, John held various positions as field application engineer at AMIS and Chipx, before he moved into a sales manager role in the hardware assisted verification market. He has a proven track record and success in growing high-tech ASIC prototyping companies. Before joining PRO DESIGN, John was the North American Sales Manager at Hardi Electronics (acquired 2008 by Synopsys), EVE (acquired 2012 by Synopsys) and S2C.

Gunnar Scholl, PRO DESIGN CEO said: "We are more than happy that we could win John Hoekstra for PRO DESIGN. With his long and strong know-how in the ASIC prototyping market he is the perfect fit to help us accelerate our efforts in expanding and supporting our proFPGA business in North America. Together with John we will be able to even expand our current success with the proFPGA product line, increase business, further improve our products and satisfy our customers”.

About proFPGA

The proFPGA product family is a complete, scalable and modular multi-FPGA Prototyping solution which fulfills highest needs in the area of ASIC and IP Prototyping and pre-silicon software development. The proFPGA product series consists of different kinds of motherboards, various Xilinx Virtex-7-based FPGA Modules, a set of interconnection boards/cables and a wide range of daughter boards (like DDR3 memory boards, PCIe kits or a Gigabit Ethernet interface).

For more information please visit: www.proFPGA.com

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