|By Marketwired .||
|June 2, 2014 08:45 AM EDT||
CAMBRIDGE, MA and NEW YORK, NY -- (Marketwired) -- 06/02/14 -- Fullbridge, Inc., which offers educational business immersion programs to help students successfully transition into the global workplace, announced that Cara Ferragamo Murray, Fullbridge Vice President of Marketing, has expanded her role to include directing law firm marketing and promotional efforts for the Fullbridge Program for Law. A senior marketing and sales professional with expertise in brand management, digital strategies and relationship marketing, Murray will work with the Fullbridge Program for Law team to further expand its tailored programs for law firms across the country and advance attorneys' business education to better meet client needs.
"In this highly competitive legal market, in-house counsel are not only demanding value in the delivery of legal services, but they want outside counsel to understand their underlying business objectives," noted Andrew Notaro, Fullbridge Program for Law Executive Director. "Cara's extensive experience and success with new market development will be a valuable complement to our existing efforts to expand opportunities and raise awareness about the Fullbridge Program as a powerful differentiator for firms answering the client-service challenge."
By partnering with premier law firms to provide business education to new and seasoned attorneys, Fullbridge extends the legal education platform from the classroom to the real world through practical business applications. Since 2011, when the vertical business-to-business programs for law firms was established, the Program has educated almost 650 attorneys with the top US law firms (across 30 major cities throughout the US, Europe and Asia), and that number is expected to reach close to 1000 by the end of 2014. Law firms that have participated in the Program include Skadden, Orrick, Morrison Foerster and Andrews Kurth.
Murray has been with Fullbridge since April 2013, overseeing the company's overall branding and marketing initiatives. Previously, she led digital strategies as Vice President of Marketing and Communications at Teenlife Media and as Director of Integrated Marketing at Harvard Magazine. She has also held leadership positions at the Ivy League Magazine Network, Boston Magazine and Condé Nast.
The Fullbridge Program for Law is the only educational training program that teaches lawyers the necessary and critical business concepts to be more efficient, responsive to client needs and valued in an evolving legal landscape.
Susan E. Jacobsen