SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Hipcricket to Present at LD MICRO Invitational on June 4

BELLEVUE, WA -- (Marketwired) -- 06/02/14 -- Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has been invited to present at the LD MICRO Invitational on Wednesday, June 4 in Los Angeles, California.

Hipcricket's chairman and interim CEO, Todd Wilson, and president and COO, Doug Stovall, are scheduled to present at 12 Pacific time, with one-on-one meetings held throughout the day. They will discuss the company's recent operational and financial performance, including record revenue and backlog in fiscal 2014, as well as its strong outlook for continued growth in fiscal 2015.

The presentation will be broadcast simultaneously and available for replay at http://wsw.com/webcast/ldmicro6/hipp, as well as in the investors section of Hipcricket's website at http://www.hipcricket.com/presentations-and-investor-events.

For more information about the conference or to schedule a one-on-one meeting with Hipcricket management, please visit the conference website at www.ldmicro.com.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-2014.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. The company's actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in the company's annual report on Form 10-K for the year ended February 28, 2014 and other reports filed with the U.S. Securities and Exchange Commission. The company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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