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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Charitable Football Tour Hits Birmingham

Footy for Food (FFF) to kick off Thursday 12th June 2014

BIRMINGHAM, ENGLAND -- (Marketwired) -- 06/03/14 -- A football-themed charity which aims to support food banks in the UK is hitting the streets of Birmingham on the Thursday 12th June 2014.

Footy for Food (FFF) will be hosted at Millennium Point's at Eastside Park, and local people are being urged to show their support by turning up and playing football in exchange for food donations which will be given to local food banks.

As a part of a 10-city, 10-day UK tour, Footy for Food aims to tackle hunger by shutting down the city centres, setting up a football game, and inviting the public to come and play. All participants have to do is bring their kit and food for the food bank to join in.

Richard Loat, founder and CEO of FFF, said, "Footy for Food is all about communities, volunteers and individuals coming together to help support food banks through football. Food banks are a vital service but they need all the support they can get and that's where FFF is trying to help.

"During this World Cup year, we want to highlight that football is just one way people can help those around them. We can't wait to visit Birmingham as we know how passionate the city is about football and we want to get as many people as possible at the event!"

Richard previous successfully ran Five-Hole for Food, a hockey-themed tour which took place in 2013 in Richard's native Canada. The tour over the last three years has raised the equivalent of over 250,000 kilograms of food for local food banks and Richard is hoping to the UK tour will be even more successful.

Richard added, "Five-Hole for Food was tremendous fun and we were delighted with how much we managed to raise. We hope that the UK tour will be even more successful, as the nation is gripped by World Cup fever."

The event on 12th June 2014 will be held at Millennium Point's Eastside Park in the city centre between 15:00 and 19:00More information about the UK tour, Footy for Food and how you can help can be found at www.footyforfood.com or on Twitter @FootyForFood.

Footy For Food will be taking place at the following venues and dates across the UK:


--  5th June 2014 - Belfast - Custom House Square
--  6th June 2014 - Glasgow - Crownpoint Sports Complex
--  7th June 2014 - Edinburgh - Ross Bandstand
--  8th June 2014 - Liverpool - Williamson Square
--  9th June 2014 - Manchester - Albert Square
--  10th June 2014 - Leeds - Wellington Place Soccer Central
--  11th June 2014 - Sheffield - Fargate
--  12th June 2014 - Birmingham - Millennium Point, Eastside Park
--  13th June 2014 - Cardiff - St David's Center
--  14th June 2014 - London - Queen Elizabeth Olympic Park, South Lawn

Notes to Editors

Footy for Food (FFF) is a volunteer-driven, non-profit organization with a bold, enterprising, and entrepreneurial approach aimed at raising food and awareness for those across footballing countries. Developing national based campaigns and local impact, we host national tours in the world's biggest football nations to drive change globally.

Armed with national partners, the unwavering support of volunteers, and an identity born from social media, FFF brings together communities across the world by using football as a vehicle for social change, and reaching a new generation of altruistic, socially savvy, and digital native changemakers.

FFF sets out to prove that a generation hungry for change, an engaged corporate community and a national pastime are the perfect formula for changing the face of fundraising and community impact. FFF is currently present in the United Kingdom, Spain, France, and Brazil, launching in other countries in the near future.

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