SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Compare Metrics Joins Demandware LINK to Accelerate Commerce Innovation

Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware Commerce platform. Through the LINK Technology Partner Program, Compare Metrics will offer a proven integration between its Product Discovery platform and Demandware Commerce, making it possible for Demandware clients to offer highly customizable and differentiated navigation and discovery experiences.

Compare Metrics is the platform behind today’s most inspired shopping experiences. Compare Metrics’ Adaptive Commerce solutions empower shoppers to think, discover, compare and decide as they do in the real world, using their own words and preferences to confidently discover the right product. Retailers using the platform have experienced increased engagement and higher conversion. The solution also allows retailers to create a perpetually more personalized discovery experience for each of their shoppers as Decision Analytics unveil what merchandising is resonating, as well as new merchandising criteria that reflects how shoppers actually think about a product.

“With this integration, Demandware customers can bring a differentiated experience to their shoppers while gaining valuable insights on what their shoppers care most about and why they buy,” said Tom Griffin, SVP business development at Demandware. “We are dedicated to finding new opportunities to help our customers improve their business, and are excited to add Compare Metrics as an innovative new tool.”

The Demandware LINK Technology Partner Program provides Demandware clients with a rich set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue-generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“We think every shopper should have the freedom to discover products on their own terms and shop the way they want,” said Garrett Eastham, CEO of Compare Metrics. “The integration of Compare Metrics Product Discovery solutions with the Demandware Commerce platform creates new opportunities for retailers to merge innovative and inspiring navigation experiences with best-of-breed commerce technology.”

About Compare Metrics

Compare Metrics' Adaptive Commerce solution offers a more “humanized” approach to online product discovery, allowing consumers to use their own natural language to express personal preferences and style, rather than terminology driven by standardized merchandising categories and keywords. Adaptive Commerce solutions from Compare Metrics understand and react to what consumers want, resulting in increased shopper engagement and conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. The company is led by a team that combines extensive experience in retail technology with disruptive innovations that push the boundaries of machine learning and natural language processing. For more information, visit www.comparemetrics.com.

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