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SYS-CON MEDIA Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Liz McMillan, Roger Strukhoff

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i2c to Share Perspective on Mobile Payments Adoption at European Conference

i2c, Inc. General Manager, International, Scott Salmon, will address delegates of PayExpo, a multi-channel payments conference, taking place next week in London. Salmon's talk, “Bridging the Mobile Payments Divide: The Key to Achieving Widespread Consumer Adoption” will take place on Thursday, 12 June at 12:30 as part of the Future of Payments Summit.

Despite a plethora of mobile payment schemes in the market today, consumers have been slow to adopt this payment method. Salmon's session will explore the forces at work that have dampened wider adoption and put forth a solution for igniting mobile payments. He will discuss why this solution – using a linked plastic card as a bridge payment method – makes sense from both practical and psychological perspectives.

A Gold sponsor of the event, i2c will also be showcasing its cloud-based global commerce and payment processing solution, which is differentiated by its support for any payment form factor, currency, language or country through one platform. Delegates are encouraged to visit the i2c stand, D30, in the exhibit hall to speak with Salmon and other company executives about i2c's approach to launching profitable prepaid, mobile, debit and credit programmes.

About i2c, Inc.

From its Silicon Valley headquarters, i2c provides the infrastructure financial institutions, corporations, brands and governments around the world need to launch and profitably manage prepaid and next-generation commerce products. i2c's global, cloud-based platform supports virtually any prepaid, debit or credit program in plastic, virtual or mobile form. Clients on six continents use the i2c platform to build profitable, differentiated payment products and services that meet unique customer needs. For more information go to www.i2cinc.com.

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