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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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Bunchball to Reinvent Customer and Employee Engagement at GSummit 2014 in San Francisco

Gamification Leader to Demonstrate How to Motivate People Through Data and Drive Business Results

REDWOOD CITY, CA -- (Marketwired) -- 06/05/14 -- Next week, Bunchball, the pioneer and market leader in gamification, will redefine gamification in the enterprise at GSummit, one of the largest gatherings in the gamification industry. The four-day event held at the Concourse Exhibition Center in San Francisco June 10-13. Having recently received a notice of allowance for a "Gamification as a Service" patent, Bunchball will be a leading presence at the event, presenting multiple sessions by both executives and customers, a workshop and live demonstrations and giveaways at the booth

Organizations that engage customers and employees via gamification see a 240 percent improvement in performance-related outcomes. These successes have prompted analysts to anticipate that the market for gamification will triple in four years, leading to widespread deployments in enterprises of all sizes.

Rajat Paharia, founder and chief product officer at Bunchball, will shed light on the reasons for and implications of the ROI of gamification. He'll discuss how, by motivating people through data, gamification is fundamentally changing the way work happens. Widely recognized as the father of this fast-growing industry, Rajat is also the author of New York Times and Wall Street Journal best-seller Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, free copies of which will be given away at the Bunchball booth.

To provide companies with an actionable path towards successful gamification implementations, Bunchball's Molly Kittle, vice president of digital strategy, and Keith Conley, director of analytics and insight, will lead a workshop on the fundamentals of a data-driven approach to gamification. Additionally, Bunchball customers Electronic Arts and RMH Franchise Corporation, the second largest Applebee's franchisee, will present their own successes and lessons learned in sessions that dive into real-world gamification deployments.

Stop by Bunchball's booth for live demonstrations on how gamification works for sales teams, call centers, employee engagement, customer loyalty and social collaboration. And join us June 11 from 6:00 p.m. to 8:00 p.m. for an evening of drinks, food and fun at the all-attendee party sponsored by Bunchball.

Bunchball Customer Session: Personalizing Customer Engagement through Gamification
Join Pamela Radford, Senior Director of Global Engagement Marketing at EA, for a backstage look into how EA is using gamification to reach one of the most fervent and diverse fan bases on the plant, FIFA fans, with targeted multi-channel lifecycle marketing. This example will shed light on how entertainment properties can leverage gamification to drive enduring customer loyalty and build a deeper relationship with their biggest "fans."
WHEN: Wednesday, June 11 from 3:00 p.m. to 3:30 p.m. PDT
WHERE: Room 3, Concourse Exhibition Center

The Design of Work: How Gamification is Revolutionizing Hiring, Team-Building & Performance Management
Work now happens in formal, digital systems that throw off structured data. Bunchball founder and chief product officer, Rajat Paharia will reveal how smart employers are feeding this data into gamification engines to identify strengths and weaknesses, summarize skill sets, generate profiles of top-performing employees, predict future performance and motivate behavior change -- fundamentally changing the way work happens.
WHEN: Wednesday, June 11 from 3:30 p.m. to 4:00 p.m. PDT
WHERE: Room 2, Concourse Exhibition Center

Bunchball Customer Session: "See You Tomorrow": How Applebee's Restaurants Are Retaining Hourly Workers and Driving Sales with Gamification
Join Robin Jenkins, Regional Marketing Manager at RMH, to explore common challenges faced in the restaurant industry and learn how gamification can be leveraged to drive engagement among hourly workers, as well as sales, resulting in reduced employee turnover costs, increased sales and a stronger company culture.
WHEN: Thursday, June 12 from 9:30 a.m. to 10:00 a.m. PDT
WHERE: Room 2, Concourse Exhibition Center

Hands-on Lab: Gamification Evolves - How to Optimize a Data-Driven Approach
Bunchball's Molly Kittle, Vice President of Digital Strategy, and Keith Conley, Director of Analytics & Insight will lead a workshop on the fundamentals of a data-driven approach. Attendees will learn, step-by-step, how to uncover, define, refine and apply the right metrics at the right time for your business.
WHEN: Friday, June 13 from 10:30 a.m. to 12:00 p.m. PDT
WHERE: Concourse, Concourse Exhibition Center

About Bunchball:
Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster is made up of numerous Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, IBM, Jive, NICE Systems and Salesforce.com, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball on Twitter.

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