SYS-CON MEDIA Authors: Michael Bushong, Newswire, David Smith, Tim Crawford, Kevin Benedict

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TrendForce Compuforum 2014: Memory and Storage Industry Development Continuing to Improve Due to Mobile Device Growth

“TrendForce Compuforum” at Computex 2014 assembled TrendForce’s four research divisions -- DRAMeXchange, WitsView, LEDinside and EnergyTrend -- for the first time. Guest speakers from SanDisk, ARM, Qualcomm and Synaptics gathered to discuss the latest technology and market trends in 2014.

DRAMeXchange: Mobile DRAM will account for more than 30% of the industry’s revenues by 2014

Armed with its power-saving feature, Mobile DRAM managed to penetrate both the individual PC and Server markets, and could eventually be equipped in wearable computers. According to Avril Wu, Assistant Vice President of DRAMeXchange, Mobile DRAM will account for more than 30% of the DRAM industry’s revenues by the end of 2014, replacing PC DRAM as the mainstream product. By using 2xnm processes and integrated into 8Gb chips, the LPDDR4 currently in the testing phase will become a widely-used solution for flagship devices by 2015. As the Mobile DRAM market’s oligopoly is more obvious than other DRAM products, its long-term prices are expected to remain stable and allow for further profits.

WitsView: Oversupply and diverging technologies fuel on touch module price wars

Intuitive touch-based operations significantly contributed to the popularization of mobile devices, but the touch module market has seen tough situations. As Touch module specs reached maturity in smartphones and tablets, panel makers continued to release touch module-integrated In-cell and On-cell panel products to further accelerate market competition, which has intensified price wars.

“While Microsoft’s certification system has relatively high standards for NB touch technology, Windows OS was unable to fully take advantage of integrated touch technology,” said WitsView Senior Research Director Eric Chiou. “In addition, the recent NB market is concentrated on entry-level models with retail prices set at US $249. Consequently, touch NB penetration rates remain at 16% in 2014, and touch module oversupply cannot be eased in the short-term.”

“As for the highly-anticipated wearable devices, due to the small display area and unclear level of market acceptance, this segment will have limited contribution to the touch module industry,” Chiou added. “However, wearable devices are likely to be the first to apply curved and flexible displays and may spear head touch technology development.”

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