SYS-CON MEDIA Authors: Eric Brown, Bob Gourley, Sandi Mappic, RealWire News Distribution, Kevin Benedict

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Kevin Benedict Interviews SAP's Consumer Insight 365 Guru Jim Brooks

MNOs (mobile network operators) collect massive amounts of data on mobile phone usage

MNOs (mobile network operators) collect massive amounts of data on mobile phone usage, activities, web use and location.  SAP has 500 MNO clients around the world.  Combine the two and you have a service that can provide an incredible amount of business insight.  Jim Brooks shares the details of this new SAP service in this interview recorded with me at SAP's SAPPHIRE conference.  Enjoy!

Video Link: http://www.youtube.com/watch?v=kyoqHUEGUJ4&list=UUGizQCw2Zbs3eTLwp7icoqw&feature=share



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Kevin Benedict Writer, Speaker, Editor Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant View my profile on LinkedIn Learn about mobile strategies at MobileEnterpriseStrategies.com Follow me on Twitter @krbenedict Browse the Mobile Solution Directory Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies Recommended Strategy Book Code Halos Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.