SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

News Feed Item

GOOOOOOOOOOOOOOL! Volkswagen Brings Golf GTI to Brazil

Volkswagen Teams Up With Soccer Legends in Support of the Golf GTI

HERNDON, VA -- (Marketwired) -- 06/06/14 -- Volkswagen of America, Inc. today celebrates the start of its new campaign starring the Golf GTI. From television spots featuring world-renowned soccer personalities to social media integrations, Volkswagen is excited for the start of the world's largest sporting event.

The campaign kicks off with a television spot, "Play by Play" showcasing the 2015 Golf GTI and featuring Andres Cantor, the renowned Argentinian sports commentator who is known around the world for his signature goal celebrations. The spot, which depicts Andres instructing his son Nicolas how to drive the Golf GTI with true fútbol flair, will air in Spanish and English beginning Monday, June 9th. Volkswagen's Hispanic advertising agency of record, COD, developed the campaign which also includes "Olé, Olé", an homage to soccer fans everywhere.

"Following the success of our dual language 'Vámonos' Passat ad geared towards the Hispanic market, Volkswagen is excited to continue fostering that valued relationship," said Vinay Shahani, Vice President of Marketing, Volkswagen of America. "We are delighted to align Andres' iconic status in the sports world with Volkswagen's global brand heritage."

"While the number of passionate soccer fans continues to grow in the United States, Andres Cantor has the unique ability to speak to the soccer diehards and the freshly minted fans in an impactful way that resonates with both audiences," said Daniel Marrero, President of COD.

Volkswagen's campaign extends into TV airwaves by teaming with ESPN talent and soccer personalities Alexi Lalas and Michael Ballack (English language) and Univision's Félix Fernández and Hristo Stoichkov (Spanish language). The in-studio hosts and former international players have teamed up with Volkswagen to provide co-branded television creative to support the launch of the all-new Golf GTI model.

While fans eagerly await watching their favorite stars shine on the pitch, Volkswagen is excited to reintroduce the world to the high-performance Golf GTI. Volkswagen believes that soccer fans know talent when they see it, making this summer's tournament the perfect platform to highlight the Golf GTI.

The original hot hatch, the all-new 2015 Golf GTI has a standard 210-horsepower turbocharged and direct-injection TSI® engine that provides more power and torque than its predecessor while delivering better fuel economy. Impressive inside and out, the Golf GTI has seating for five and a trunk that offers more cargo space than any mid-size sedan. Standard features include a touchscreen infotainment system, sport seats, and signature plaid seating surfaces interior.

Volkswagen's comprehensive campaign will be supported across VW social media channels by Edelman Digital. Since sports are one of the most socially engaging activities online, this summer's tournament is likely to generate more tweets, posts, and comments than any other sports event in history. Beyond targeted posts and tweets, Volkswagen is teaming with Deutsch LA to create unique activations such as "Goooooooolf Celebration Video" banners running on ESPN and Univision digital space, giving passionate soccer fans the chance to cheer on their team in a uniquely Volkswagen way. Rounding out the multiplatform campaign is a digital integration with Xbox, through the company's original, interactive series, "Every Street United". All videos for the campaign can be found on readysetgolfgti.com.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 644 independent U.S. dealers.

About Creative On Demand
About CreativeOndemanD -- Fully independent and 100% Minority-owned. With offices in Miami, Los Angeles, New York and Buenos Aires, C.O.D provides total market traditional and digital advertising solutions throughout the United States, Mexico and Latin America. C.O.D has been the Hispanic Agency of Record for Volkswagen of America, Inc. since 2002.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2611832

CONTACT:
Amelia Fine-Morrison
703.364.7678
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.