SYS-CON MEDIA Authors: Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Hood(R) Cream to Serve as Title Sponsor of Food Truck Festivals of New England 2014 Tour

Leading Dairy Brand Hits the Road to Drive Excitement and Tempt Taste Buds at Six Food Truck Events

LYNNFIELD, MA -- (Marketwired) -- 06/06/14 -- HP Hood, the leading dairy brand in New England, today announced that Hood® Cream will serve as title sponsor of Food Truck Festivals of New England's 2014 Food Truck Tour. The tour, which kicks off Saturday, June 7, with The Somerville Food Truck Festival at Assembly Row, will feature a fun and interactive Hood Cream presence including complimentary coffee featuring Hood Cream, a photo booth, games and giveaways. Hood Cream is a key ingredient used by chefs to create delicious dishes, whether they're cooking in a restaurant, at home or even on a food truck.

"We are excited to have such an established and well-known New England brand partnering with us," said Anne-Marie Aigner, founder and executive producer of Food Truck Festivals of New England. "By aligning with Hood Cream this season, it gives us something unique to offer to both the food truck chefs and festival attendees."

The tour, featuring more than 20 different food trucks, will travel to six different locations around New England from June to October 2014:

  • Hood Cream Presents the Somerville Food Truck Festival - June 7, 2014 - Assembly Row, Somerville, MA
  • Hood Cream Presents the Worcester Food Truck Festival - June 21, 2014 - Elm Park, Worcester, MA
  • Hood Cream Presents the Cape Cod Food Truck Festival - September 6, 2014 - Cape Cod Fairgrounds, Falmouth, MA
  • Hood Cream Presents the Framingham Food Truck Festival - September 20, 2014 - Bowditch Field, Framingham, MA
  • Hood Cream Presents the New Hampshire Food Truck Festival - October 5, 2014 - Red Hook Brewery, Portsmouth, NH
  • Hood Cream Presents the Newport Food Truck Festival - October 25, 2014 - Newport Yachting Center, Newport, RI

"This partnership is the perfect opportunity for Hood Cream to expand its support for the rapidly-growing trend of food trucks," said Lynne Bohan, vice president of communications and government affairs at Hood. "Food truck chefs demand high-quality, high-performing ingredients for their dishes, like Hood Cream. We're excited to help bring these delicious dishes to festival attendees."

This partnership is part of Hood Cream's larger campaign with renowned Chef Chris Coombs, owner/chef at Boston-area award-winning restaurants Boston Chops, dbar and Deuxave, designed to show consumers how easy it is to create restaurant-quality dishes using Hood Cream at home. Chef Coombs was announced as the official Hood Cream spokesperson for 2014 earlier this year, and will be on site at select Food Truck Festival events throughout the season.

For more information on Hood Cream and the partnership with Food Truck Festivals of New England, visit hood.com. You can find Hood Cream on Twitter (@hphood) and Instagram (@hphood) by using the hashtag #AlwaysHoodCreamSweeps, on Facebook (hphood), on Google+ (plus.google.com/+hphood) and on Pinterest (@hphood). You can also find Food Truck Festivals of New England on Twitter (@FoodTruckFestNE), Facebook (FTFNE) and on YouTube (FTFNE).

About Hood
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY®'S Milk and Milkshakes, and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit www.Hood.com.

About Food Truck Festivals of New England
Food Truck Festivals of New England (FTFNE) and Food Trucks 2 Go were founded in 2011 to bring food trucks from all over the New England region to cities, towns and fans that don't yet have a daily food truck community and to provide a matchmaking service for those looking to book food trucks and trucks themselves. FTFNE is New England's original and only touring food truck events company and remains committed to producing events that feature the highest quality and most creative menus from a broad range of mobile food kitchens and chefs.

Media contact:
Meredith D'Agostino
Email Contact
(516) 884-7162

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