SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Martin Gilliard Joins AdTruth as General Manager, North America

Former WPP Executive to Lead North America Strategy and Growth for AdTruth

SAN JOSE, CA -- (Marketwired) -- 06/09/14 -- AdTruth, the global leader in device recognition for digital marketing, today announced that Martin Gilliard has joined the team as general manager for North America to further accelerate the company's continued leadership in powering effective digital marketing through device recognition audience identification. Gilliard will report to James Lamberti, the global vice president and general manager of AdTruth.

"Martin's 15 plus years' experience on both the publisher and agency side of the business makes him the ideal person to orchestrate and drive AdTruth strategy in North America," said Lamberti. "Our mission is to help advertisers and publishers create the best customer experience across every device and in every use case through their digital media engagements. Martin brings tremendous value and insights to this mission."

"AdTruth is committed to solving one of the biggest issues facing the digital advertising industry: recognizing and reaching customers in an increasingly complex media ecosystem," said Gilliard. "I've been especially impressed by the company's tireless efforts to support meaningful engagements for marketers across digital frontiers, especially mobile, and am thrilled to be part of the team. I look forward to continuing this momentum and growing alongside such a strong and talented group of professionals."

Gilliard most recently served as founder and CEO of DATAMYZE, a technology platform transforming the way marketers generate and leverage insights from big data. Prior to DATAMYZE he was vice president of media solution for the Media Innovation Group, a WPP company. He also previously served as director of global sales and services at 24/7 Media (now Xaxis), also a WPP company. Gilliard is a graduate of Bucknell University and holds a Bachelor's degree in Business Management and Studio Art.

Martin Gilliard will be leading an interactive session on "Getting Mobile Right," at the AdMonsters Ops event in New York, this Tuesday, June 10th in New York. During his session Gilliard will address the challenges marketers face today for reaching their online audience and the fundamental identification needed to attain a holistic view of today's digital consumer. Learn more about the event here.

About AdTruth, a division of 41st Parameter, a part of Experian
In a world where people increasingly depend on digital devices for everything from banking to shopping to entertainment and media, creating strong customer relationships is a constant and complex business challenge. AdTruth combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth gives marketers a new and better way to recognize and reach their most valuable audiences across every device. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

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