SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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Internet Retailer Names CJ Affiliate by Conversant No. 1 for Affiliate Marketing

CJ Affiliate has been recognized by Internet Retailer for operating the most highly regarded affiliate marketing network and delivering a wide range of pay for performance-based solutions. Internet Retailer named CJ Affiliate the No. 1 affiliate marketing vendor in its “Top Tech 2014” book, signifying that retailers in every merchandising category are more likely to choose CJ as their trusted affiliate marketing partner. This is the second year in a row that CJ Affiliate has made the top spot, being named No. 1 in 2013 “by a long shot” by Internet Retailer.

“At CJ Affiliate by Conversant, we are proud to provide advertisers and publishers with innovative technology and access to the largest consumer reach. This, combined with our strategic analytics and a supreme support team, has proven to help our customers drive revenue and increase profits,” said Kerri Pollard, president of CJ Affiliate. “We are honored by this recognition, and I think the stats tell a very compelling story. We look forward to pushing our limits in the coming year to deliver higher value and even better results for our clients.”

In support of CJ Affiliate’s No. 1 ranking, Internet Retailer’s Top Tech 2014 book included data that indicated that 57 percent of the top Internet Retailer 500 advertisers on an affiliate network choose CJ Affiliate. The Top Tech 2014 guide offers a clear roadmap for online retailers searching for the e-commerce technologies and services preferred by America's top Web merchants. The Top Tech 2014 comprehensively ranks the top vendors in each of 28 solutions categories—from affiliate marketing to Web performance management—based on the total 2013 and 2012 e-commerce sales of their clients among North America's Top 1,000 e-retailers.

According to the 2013 AffiliateBenchmarks report, 72 percent of publishers prefer CJ as one of their top three networks. And from March 27 to April 12, 2013, CJ Affiliate surveyed more than 100 clients who fully migrated to CJ or closed a dual program on another network in 2011 or 2012. The survey found that:

  • 100 percent of advertisers migrating to CJ rate the quality of CJ publishers as good or better than their previous partner
  • 95 percent of advertisers migrating to CJ rate CJ’s global consumer reach as good or better than their previous partner

CJ Affiliate by Conversant facilitates and supports equitable, lucrative relationships between advertisers and publishers. Many of the world's most widely recognized and highly specialized brands run their pay-for-performance programs on CJ's platform.

About Conversant, Inc.

Conversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network – all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com

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