|By Business Wire||
|June 9, 2014 12:45 PM EDT||
After an incredible first year that saw more than 160 local and regional businesses across the country demonstrate how they’re combining TV and online advertising to boost the bottom line, Comcast Spotlight is doing it again in 2014. The second annual Comcast Spotlight LAMP (Local Advertiser Multi-screen Performance) Awards will again recognize those companies that are capitalizing on the trend of “media multitasking.”
One of the first programs of its type in local media, the Comcast Spotlight LAMP Awards are open to local and regional advertisers in Comcast Spotlight’s service area which have combined television and online advertising through Comcast Spotlight. The company also has introduced a faster online entry process to make it even easier for businesses to enter their campaigns.
“The response to the 2013 Comcast Spotlight LAMP Awards was amazing, with so many creative and successful multi-screen marketing campaigns submitted by businesses of all types,” said Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight. “More of our clients are embracing advertising on both TV and online, which only makes sense when you look at how consumers are using multiple devices at the same time.”
Comcast Spotlight advertisers can enter their eligible campaigns from now until August 31 by visiting www.TheLAMPAwards.com. The LAMP Awards are divided into three categories, based on annual media spending levels with Comcast Spotlight: $25,000 and under; $25,001-$100,000; and $100,001 and above.
After the entry period, a panel of advertising professionals will judge campaigns based on media strategy, creativity and results, identifying nine finalists (three in each category). The public will then be invited to view and vote for their favorites, with additional points added to each campaign’s initial score based on the share of public votes received. The grand-prize winners (one in each category) will receive a trip to New York in early 2015, including the opportunity to go behind the scenes at the CNBC studios.
Comcast Spotlight’s multi-screen advertising solutions combine the ability to deliver messages across approximately 50 demographically targeted television networks and on the award-winning XFINITY.com, the flagship online destination for millions of Comcast customers. Both TV and online advertising can be geographically targeted to reach specific neighborhoods or air across one or more full markets.
Full details of the Comcast Spotlight LAMP Awards, including rules and eligibility requirements, the entry process and more, are available at TheLAMPAwards.com/official-rules.
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.