SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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EA and Visceral Games to Deliver All-Out Cops and Criminals Warfare in Battlefield Hardline

Visceral Games™, an Electronic Arts Inc. (NASDAQ: EA) studio and makers of the critically-acclaimed Dead Space series, today unveiled Battlefield™ Hardline, taking the award-winning Battlefield franchise to a new world filled with new ways to play. Coming October 21 in North America, Battlefield Hardline puts players right in the middle of the war on crime in the gritty and glamorous streets of Los Angeles and Miami, allowing gamers to live out their fantasy of being a cop or a criminal. The fantasy begins today in a bold move – Visceral Games is making Battlefield Hardline playable now for the public in a closed multiplayer beta on the PlayStation®4 computer entertainment system and on Origin™ for PC. Players can sign up for a chance to play at www.battlefield.com/beta.

Delivering an all-new canvas for the best-in-class first person action gameplay the Battlefield franchise is known for, Battlefield Hardline sees Visceral Games bring its critically-acclaimed single player storytelling pedigree to provide an engaging story in a setting reminiscent of modern TV crime dramas. In multiplayer, fans will feel the thrill of the heist or the satisfaction of the ultimate bust with new twists including new modes, weapons, vehicles and gadgets.

"This is an awesome opportunity to take one of gaming’s most exciting franchises in a new direction," said Steve Papoutsis, Vice President and General Manager of Visceral Games. "The cops and criminals fantasy is a great new backdrop for Battlefield and allows us to introduce an impactful story, while still maintaining that intense multiplayer action that fans expect. Best of all, the beta allows lots of fans to jump in and play immediately."

Karl Magnus Troedsson, Vice President and Group General Manager of DICE and Visceral, added, "We’re always looking for new, exciting directions to take the Battlefield franchise, but it has to be a great experience that’s driven by passion and stays true to the heritage of Battlefield. Visceral has a great track record of creating emotionally charged stories with unforgettable atmosphere and we’re excited to see them bring this approach to single player and to see how they add to Battlefield’s best in class multiplayer action. Hardline is fun, fresh and yet still very much a Battlefield game."

Powered by DICE’s award-winning Frostbite 3 game engine, Battlefield Hardline lets players trigger jaw-dropping Levolution events as they shoot out subterranean grow-labs, blow open bank vaults, or tear apart the streets of Los Angeles. Introducing a new arsenal of guns and gadgets, including stun guns, zip lines, and grappling hooks, players take on a bold new level of strategy as both cops and criminals on every map. Maintaining the epic vehicular combat fans have come to expect from Battlefield, Battlefield Hardline ushers in a fast and fresh urban approach to vehicles with loot-laden getaway motorcycles and nimble police choppers to navigate sprawling skyscrapers.

Coming October 21 of this year in North America, Battlefield Hardline will be available for the PlayStation®4 computer entertainment system, Xbox One®, the all-in-one games and entertainment system from Microsoft, PC via Origin™, the PlayStation®3 computer entertainment system, and the Xbox 360® videogame and entertainment system from Microsoft. Battlefield Hardline will be available in Europe beginning October 23 and in the United Kingdom on October 24.

Players looking to head into this new playground with some extra gear can pre-order the Battlefield Hardline Deluxe Edition. With three in-game content packs as well as an additional 10 Battlepacks*, the Battlefield Hardline Deluxe Edition ensures players will hit the streets ready for whatever comes at them. For more information on the Battlefield Hardline Deluxe Edition as well as all pre-order offers please visit www.battlefield.com/preorder.

To join the conversation on Battlefield Hardline, please www.facebook.com/battlefield, follow us on Twitter at www.twitter.com/battlefield, or sign up for the official Battlefield newsletter at www.battlefield.com. Press assets for Battlefield Hardline are available at http://info.ea.com.

*SEE FINAL PRODUCT DETAILS, EULA AND CONTENT PROTECTION TECHNOLOGY AT WWW.EA.COM/1/PRODUCT-EULAS IF AND WHEN AVAILABLE. INTERNET CONNECTION, ORIGIN ACCOUNT, REGISTRATION WITH SERIAL CODE AND ACCEPTANCE OF END USER LICENSE AGREEMENT MAY BE REQUIRED TO PLAY. EA ONLINE PRIVACY AND COOKIE POLICY AND TERMS OF SERVICE CAN BE FOUND AT WWW.EA.COM. YOU MUST BE 13+ TO REGISTER FOR AN ORIGIN ACCOUNT. EA MAY DISCONTINUE ONLINE FEATURES AFTER 30 DAYS NOTICE AT WWW.EA.COM/1/SERVICE.UPDATES.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

Battlefield Hardline, Battlefield, Visceral Games, Frostbite, DICE, EA SPORTS, The Sims, Dragon Age and Plants vs. Zombies are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

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