SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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ExactTarget Marketing Cloud Launches in Japan

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) today announced its launch in Japan, offering marketers the leading 1:1 digital marketing platform to create personalized, cross-channel customer journeys that deliver exceptional brand experiences and drive business.

At the Salesforce1 World Tour event in Tokyo today, Barneys Japan announced its plans to deploy the ExactTarget Marketing Cloud to transform how it engages with customers online.

“Companies around the world are transforming how they engage with their customers,” said Scott McCorkle, chief executive officer, ExactTarget Marketing Cloud. “The ExactTarget Marketing Cloud will enable Japanese businesses of all sizes to create ‘customer journeys’ across multiple marketing channels, increase brand loyalty and drive sales.”

“Barneys Japan is focused on creating a highly personalized shopping experience – online as well in our store,” said Shinichi Uedatani, chief executive officer of Barneys Japan. “The ExactTarget Marketing Cloud will empower Barneys Japan with a 1:1 digital marketing platform, enabling us to reach our customers in a unified, engaging way.”

The ExactTarget Marketing Cloud also unveiled its Japanese language user interface today. Delivered on ExactTarget’s Fuel platform, the company’s multilingual interface enables marketers to access the ExactTarget Marketing Cloud in their native language or toggle between languages with a simple click. ExactTarget Marketing Cloud currently offers its suite of products in English, Brazilian Portuguese, German, French, French Canadian, Spanish, Latin American Spanish and Italian. The company plans to make its Japanese interface generally available to clients in the late second quarter of 2014.

Global Marketing Leaders Deliver 1:1 Marketing With the ExactTarget Marketing Cloud

More than 10,000 companies are now managing digital marketing at scale with the ExactTarget Marketing Cloud from salesforce.com, the leading 1:1 digital marketing platform. No other solution enables marketers to manage the entire customer journey, build a single view of the customer and deliver 1:1 relationships at scale.

For more information about ExactTarget Marketing Cloud Japan, visit http://exacttarget.com/jp.

Additional resources:

About ExactTarget Marketing Cloud

The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the leading 1:1 digital marketing platform, connecting companies with customers in entirely new ways. Learn more at www.ExactTarget.com.

The ExactTarget and Salesforce names and logos are the exclusive property of salesforce.com.

© 2014 salesforce.com. All rights reserved.

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