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Toshiba Tec launches new B2B go-to-market brand as part of intensive three-year growth strategy

Toshiba Tec Corporation has launched a new global go-to-market brand, Together Information for its Printing Solutions Business within the Global Solutions Business Group.

Based in Tokyo, Toshiba is a leading provider of in-store retail, office, and supply chain business solutions. In Printing Solutions Business, in addition to its core business, the strategy of differentiation based on unique factors, including the eco solutions and vertical solutions is set to enhance the business. Toshiba’s unique eco solutions contribute to the customers from both ecological and economic perspective with the flagship environmental technology including world’s first paper reusable system. Toshiba’s vertical solutions, based on versatile information technologies, provide its unique value especially to the customers in retail, logistics, and manufacturing industries.

As part of the ongoing development and expansion of its multiple business lines, Toshiba is working to further strengthen cross-channel integration of products and services and to enhance the delivery of holistic solutions to its customers. This focus on synergy, collaboration, communication and “togetherness” is central to Toshiba’s long-term business strategy and underpins its new go-to-market brand message under the Toshiba corporate brand.

Specifically, Together Information is Toshiba’s vision for how people and organizations create, record, share, manage and display ideas and data. It is based on Toshiba’s belief that the most successful organizations are those that communicate information in the most effective way. Toshiba makes that possible through an integrated portfolio of industry-specific solutions, all of which reflect its commitment to the future of the planet.

As Toshihiko Minato, Senior Manager of Marketing Department, Printing Solutions Operations for Toshiba Tec explains: “Thanks to all the efforts of our business partners and our employees around the world, we have been successful in the printing solutions industry for a long time – nearly 40 years. However, competition is growing, and we need strong business initiatives for the future. We wanted to find a vision that communicates these things and that our team can unite behind. Together Information is a great concept, and I’m looking forward to the continued success Together Information will bring to our solutions and services portfolio.”

January 2013 saw the successful launch of Together Commerce, the go-to-market B2B brand vision for Toshiba Global Commerce Solutions, the in-store retail solutions business of Toshiba.
As a pair with Together Commerce and Together Information, these two brands will strongly drive Toshiba group’s B2B business.

Toshiba Printing Solutions Business will roll out Together Information to realize its mission to work towards a more prosperous and sustainable future for everyone.

For more information, please visit: http://www.toshibatec-ris.com/ris_tecfiles/togetherinformation/index.html

About Toshiba Tec
Toshiba Tec Corporation is a Toshiba’s group company, a leading provider of technology solutions, operating across multiple industries – ranging from retail, education and business services to hospitality and manufacturing. With headquarters in Japan and over 80 subsidiaries worldwide, Toshiba Tec Corporation helps organizations transform the way they create, record, share, manage and display information.

Please visit http://www.toshibatec.co.jp/en/

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