SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Tata Communications Launches The F1® Connectivity Innovation Prize to Harness Global Brainpower

Tata Communications, a leading provider of A New World of Communications™ today unveils the F1® Connectivity Innovation Prize1 – a global platform that will engage international brainpower against the demanding backdrop of Formula 1® racing. By assembling an unprecedented calibre of Formula 1® judges and a coveted USD $50,000 prize fund, the prize will foster and reward innovative and creative thinking in connectivity.

A distinguished panel of judges is comprised of 2008 FIA Formula One™ Drivers’ World Champion and MERCEDES AMG PETRONAS Formula One™ Team driver, Lewis Hamilton, Lewis’ 2014 World Championship-leading team Executive Director (Technical), Paddy Lowe; Formula One Management’s Chief Technical Officer, John Morrison; Tata Communications’ Managing Director of F1® Business, Mehul Kapadia and former F1® driver and Sky Sports F1® expert commentator, Martin Brundle.

The MERCEDES AMG PETRONAS Formula One™ Team’s Lewis Hamilton said, “Technology is absolutely key to success in Formula 1® racing and we are lucky to attract some of the best engineers and technical brains to work in our sport. The challenges that have been set for the F1® Connectivity Innovation Prize look fascinating and I hope, will attract a huge response. For anyone with technology aspirations and a desire to get involved in the world of Formula 1® racing, this is a great opportunity.”

The prize will catalyse next-generation technologies based around a series of three challenges announced over the course of the 2014 FIA Formula One World Championship™. The initiative will encourage entrants to test their creative and technical knowledge by expressing how they would solve real-world challenges for Formula 1® racing. Additional prizes will include VIP trips to the 2015 FORMULA 1 GRAND PRIX DE MONACO.

John Morrison, Formula One Management’s Chief Technical Officer said at the launch of the Tata Communications F1® Connectivity Innovation Prize, “Technology has always been a hallmark of Formula 1®, so this opportunity to open some of our innovations to the world brightest minds is an exciting initiative from Tata Communications. The resultant ideas should present engaging new features that the talented Formula 1® engineering team can rapidly develop to enhance the F1® fan experience.”

The three challenges will be announced exclusively on Tata Communications’ F1® Connectivity Innovation Prize website, starting with a design evolution of the sport’s display of live data provided by Formula One Management. This will be announced in the lead-up to the 2014 FORMULA 1 SANTANDER BRITISH GRAND PRIX. Challenge two will be announced before the FORMULA 1 GRAN PREMIO D’ITALIA 2014 with the third and final challenge announced on the eve of the 2014 FORMULA 1 UNITED STATES GRAND PRIX.

Julie Woods-Moss, Chief Marketing Officer and CEO of Nextgen at Tata Communications, says, “Driving innovation is at the heart of our business and the F1® Connectivity Innovation Prize is one of the latest initiatives that we are bringing to the world of Formula 1®. In our third year with the sport, this new global platform will allow us, together with Formula One Management and MERCEDES AMG PERTONAS to connect with the creative thinkers across the world to push the boundaries of technology and design innovation in this fast-paced sport.”

Tata Communications is a Technology Supplier of Formula 1® and provides Formula One Management with world-class connectivity to all 19 Formula 1® race locations over its global network, the largest in the world. It also provides hosting and content delivery services to Formula1.com, which is accessed by tens of millions of fans around the globe. The innovative partnership positions Tata Communications corporately as a Technology Supplier of Formula 1® with category exclusive designations as Official Connectivity Provider of Formula 1® and Official Web Hosting and Content Delivery Network Provider of Formula1.com.

As the Official Managed Connectivity Supplier for MERCEDES AMG PETRONAS Formula One™ Team, Tata Communications also supports the data transmission over its global networks to keep Lewis Hamilton and Nico Rosberg at the leading edge of the championship.

Follow the Tata Communications F1® Connectivity Innovation Prize panel on Twitter

Formula 1® Connectivity Innovation Prize       @tata_comm
Lewis Hamilton       @LewisHamilton
Martin Brundle       @MBrundleF1
MERCEDES AMG PETRONAS       @MercedesAMGF1
Mehul Kapadia       @mehulkapadia
     

Ends…

About Tata Communications

Tata Communications Limited along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications™. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to more than 200 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited). Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

http://www.tatacommunications.com

Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications’ various filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

1 No purchase necessary. Official Rules identifying (i) who is eligible to participate; (ii) how to participate, (iii) how winners will be selected, and (iv) a description of the prizes available will be posted at www.tatacommunications.com/f1prize

@tata_comm | http://tatacommunications-newworld.com | www.youtube.com/tatacomms

© 2014 Tata Communications. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.

The F1 FORMULA 1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company. All rights reserved.

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