SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, PagerDuty Blog, Michael Jannery, Javier Paniza

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ChinaJoy B To B to Present Game Business Matching This Summer

ChinaJoy 2014 will open at Shanghai New International Expo Center on July 31. ChinaJoy has grown into both a world-renowned professional game expo and an annual feast for communication in the international game industry over the past decade.

ChinaJoy BTB showcase combines brands, products, technologies and capitals to build a comprehensive business service platform. It facilitates business communication and cooperation between domestic and international game companies through exhibitions, online business matching talks, negotiations and investment attraction, representing ChinaJoy’s significant role in guiding, driving and developing the industry.

This year’s ChinaJoy BTB showcase will gather leading domestic game companies including Baidu, Alibaba, Tencent, 360, UC, CocoaChina, Giant Interactive and Bltech to demonstrate China’s latest original brands, showcase its innovation and technology capability, and fully present the scale of China’s digital and interactive entertainment products, the R&D capability and the fast-growing trend. Besides, 115 overseas companies from over 20 countries and regions, including US, Korea, Scotland, Poland and Taiwan will join in ChinaJoy BTB showcase as exhibitors, which will accelerate the cooperation and development of Chinese and international game industries.

Game industry players will need to purchase the B to B Passes to visit ChinaJoy BTB showcase and hold business talks. B to B Passes are divided into three categories to meet different needs. In return for the great support of industry players, Howell International Trade Fair Ltd., the organizer, now provides a 10 percent discount for pass purchases until June 18, 2014.

Categories of ChinaJoy B to B Passes:

1. Pass A: to enter ChinaJoy BTB showcase and WMGC BTB exhibitions four times per day; to enter ChinaJoy BtoC Area once; to enter the sponsors’ session.

2. Pass B: to enter ChinaJoy BTB showcase and WMGC BTB exhibitions four times on the day of purchase; to enter the sponsors’ session.

3. Pass C: to enter ChinaJoy BTB showcase and WMGC BTB exhibitions four times per day; to enter the sponsors’ session.

To purchase B to B Passes, please visit: http://chinajoy.huodongxing.com/.

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