|By Marketwired .||
|June 10, 2014 07:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Referral marketing leader Extole today announced the expansion of its referral marketing platform as well as the addition of 30 new customers in the retail, financial services, B2B and consumer technology markets.
As marketing in a digital world becomes more complex and more personal, brands are searching for impactful ways to find and engage with new customers at scale. As a result, Extole has created a purpose-built referral platform capable of creating a customer acquisition channel through simple recommendations between friends. In the past few months, brands like DocuSign, Inc.; Intuit; Nomad; NVIDIA and others have deployed Extole's referral marketing solution to acquire new customers at scale by rewarding referrals from existing customers.
The Extole platform, which has been rebuilt from the ground up, enables marketers to create, manage and measure highly personal and effective referral campaigns. Through the new platform, Extole customers gain the ability to:
- Control multiple campaigns easily and quickly from a beautifully designed dashboard, accessible via desktop and mobile
- Create and optimize referral offers by customer segment
- Integrate the referral process into existing social channels with short, social media friendly links
- Promote referral campaigns everywhere -- in email, on their sites, on social networks and even offline
- Use the built-in sharing capabilities of iOS and Android to engage mobile customers
- Securely and silently apply eligibility checks and verification heuristics to all referrals, ensuring that programs drive high-value, new customers
- Measure, through rich analytics, when and how customers share
- Uncover the bottom line revenue impact from each referral and from their entire referral program
"Harnessing the power of a simple yet highly impactful referral is the holy grail of business. Our customers use Extole to increase new customer acquisition by up to 40 percent and, in doing so, have shown that referral marketing is the next, scalable acquisition channel," said Matt Roche, Chief Executive Officer at Extole.
"From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner," says Jenni Buchbinder, Group Manager, Social Marketing at Intuit.
Ease of promotion and social marketing compatibility led NVIDIA, a pioneer of visual computing, to choose Extole for referral marketing as it launches its new portable gaming console, NVIDIA SHIELD.
"Gamers are an incredibly passionate and social audience," according to Keoki Young, Senior Marketing Manager. "We're proud of NVIDIA SHIELD and believe that when users experience our product, they're going to tell their friends to get one. Extole's referral platform lets us initiate that sharing and easily see exactly how much revenue those conversations drive."
Nomad, the Indiegogo-powered maker of portable charging cables for smartphones, launched its referral program promoted to customers at key locations on product packaging and across its website. Since its launch in mid-March, the program has driven nearly 1,000 purchases directly from customer referrals over email, mobile and social properties.
"Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They're not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue," said Anna Sergeeva, Director of Marketing at Nomad.
Extole enables brands to acquire new, high-value customers at scale with its referral marketing platform. With Extole's simple, turnkey SaaS platform, marketers create a complete, efficient and reliable acquisition channel by encouraging their customers to refer new customers. Extole has launched referral marketing programs for more than 400 innovative brands including Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto Parts, Kraft and more. To learn more, visit www.extole.com.