Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Peter Silva, Liz McMillan, Pat Romanski, Greg Wind

News Feed Item

DocuSign, Intuit, NVIDIA and Nomad Choose Extole to Boost Customer Acquisition

Extole Unveils Updated Referral Marketing Platform, Drives High-Value Consumer Acquisitions and Easy Program Promotion

SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Referral marketing leader Extole today announced the expansion of its referral marketing platform as well as the addition of 30 new customers in the retail, financial services, B2B and consumer technology markets.

As marketing in a digital world becomes more complex and more personal, brands are searching for impactful ways to find and engage with new customers at scale. As a result, Extole has created a purpose-built referral platform capable of creating a customer acquisition channel through simple recommendations between friends. In the past few months, brands like DocuSign, Inc.; Intuit; Nomad; NVIDIA and others have deployed Extole's referral marketing solution to acquire new customers at scale by rewarding referrals from existing customers.

The Extole platform, which has been rebuilt from the ground up, enables marketers to create, manage and measure highly personal and effective referral campaigns. Through the new platform, Extole customers gain the ability to:

  • Control multiple campaigns easily and quickly from a beautifully designed dashboard, accessible via desktop and mobile
  • Create and optimize referral offers by customer segment
  • Integrate the referral process into existing social channels with short, social media friendly links
  • Promote referral campaigns everywhere -- in email, on their sites, on social networks and even offline
  • Use the built-in sharing capabilities of iOS and Android to engage mobile customers
  • Securely and silently apply eligibility checks and verification heuristics to all referrals, ensuring that programs drive high-value, new customers
  • Measure, through rich analytics, when and how customers share
  • Uncover the bottom line revenue impact from each referral and from their entire referral program

"Harnessing the power of a simple yet highly impactful referral is the holy grail of business. Our customers use Extole to increase new customer acquisition by up to 40 percent and, in doing so, have shown that referral marketing is the next, scalable acquisition channel," said Matt Roche, Chief Executive Officer at Extole.

"From my perspective, referral customer acquisition programs are table stakes for Intuit online marketers, and Extole has been a great partner," says Jenni Buchbinder, Group Manager, Social Marketing at Intuit.

Ease of promotion and social marketing compatibility led NVIDIA, a pioneer of visual computing, to choose Extole for referral marketing as it launches its new portable gaming console, NVIDIA SHIELD.

"Gamers are an incredibly passionate and social audience," according to Keoki Young, Senior Marketing Manager. "We're proud of NVIDIA SHIELD and believe that when users experience our product, they're going to tell their friends to get one. Extole's referral platform lets us initiate that sharing and easily see exactly how much revenue those conversations drive."

Nomad, the Indiegogo-powered maker of portable charging cables for smartphones, launched its referral program promoted to customers at key locations on product packaging and across its website. Since its launch in mid-March, the program has driven nearly 1,000 purchases directly from customer referrals over email, mobile and social properties.

"Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They're not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue," said Anna Sergeeva, Director of Marketing at Nomad.

About Extole
Extole enables brands to acquire new, high-value customers at scale with its referral marketing platform. With Extole's simple, turnkey SaaS platform, marketers create a complete, efficient and reliable acquisition channel by encouraging their customers to refer new customers. Extole has launched referral marketing programs for more than 400 innovative brands including Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto Parts, Kraft and more. To learn more, visit www.extole.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, will answer that question citing examples, showing how to create opportunities f...
IBM has announced that SoftLayer will offer OpenPOWER-based servers as part of its portfolio of cloud-based services. With the new offering, clients will be able to select OpenPOWER-based “bare metal” servers when configuring their cloud-based IT infrastructure from SoftLayer, an IBM company. Leveraging the OpenPOWER Foundation design concept, the servers were developed to help clients better manage data-intensive workloads on public and private clouds. Increasingly cloud technologies, bot...
Red Hat has launched the Red Hat Cloud Innovation Practice, a new global team of experts that will assist companies with more quickly on-ramping to the cloud. They will do this by providing solutions and services such as validated designs with reference architectures and agile methodology consulting, training, and support. The Red Hat Cloud Innovation Practice is born out of the integration of technology and engineering expertise gained through the company’s 2014 acquisitions of leading Ceph s...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add sc...
Business and IT leaders today need better application delivery capabilities to support critical new innovation. But how often do you hear objections to improving application delivery like, “I can harden it against attack, but not on this timeline”; “I can make it better, but it will cost more”; “I can deliver faster, but not with these specs”; or “I can stay strong on cost control, but quality will suffer”? In the new application economy, these tradeoffs are no longer acceptable. Customers will ...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...